Unedited press release follows:
3D@Home Consortium Takes Initiative for Developing and Distributing 3D Vision and Eye Health Information
3D@Home Consortium and AOA Release Guidelines on 3D as a Learning and Vision Diagnostic Tool, Announce the Opening of the First Eye Care Clinic to Measure Stereo Capability
SAN JOSE, Calif., Oct. 3, 2011 — 3D@Home Consortium announces the release of a new public health report, ’3D in the Classroom: See Well, Learn Well’, authored by the American Optometric Association in consultation with 3D@Home and its member organizations. The document is a joint effort of several top authorities in the optometric community, educators and vision researchers. It is designed to help teachers, students, and parents understand 3D and its impact on the visual systems. Most significantly, the document illustrates how viewing 3D improves the retention of presented materials and can assist in the diagnosis of vision issues that have not been detected by traditional testing.
3D@Home also announces support for the creation and opening of the Pacific Eyecare Clinic, the first clinic of its kind dedicated to measuring and publishing stereo capability in the general public. The new clinic specializes in diagnosing and managing the eye and health-related aspects of compromised binocular (or 3D) vision. In addition, the clinic will test binocular and stereopsis vision for children and adults, develop new tests, and circulate this information back to 3D equipment manufacturers to better understand the human response to 3D products. The clinic will be run by the Vision Performance Institute at Pacific University and is located in Beaverton, Oregon.
“The 3D@Home Consortium is working toward providing new solutions to how consumers manage health and wellness through creative uses of 3D viewing,” notes Rick Dean, chairman of the consortium and senior vice president of THX. Heidi Hoffman, managing director of 3D@Home adds, “We are pleased to join with the AOA to bring this information to educators – professional or parental – to provide increased assurance that a child will succeed in their education at school and at home, will not be denied lifetime opportunities and will have an equal chance to succeed later in life as 3D becomes more common in the workplace.”
“The 3D Eye Clinic at Beaverton is the first-ever clinic that specializes in diagnosing and managing the eye and health related symptoms related to viewing 3D electronic displays,” said Dr. Jim Sheedy, director of the College’s Vision Performance Institute.
The ’3D in the Classroom’ report is available for download, along with a great deal of other useful information, at www.3DEyeHealth.org. For printed copies of the report contact Susan Thomas at SLThomas@AOA.ORG.
The Pacific Eyecare Clinic is located at 12600 SW Crescent St, Suite 130, Beaverton, Oregon. The clinic will hold its formal opening ceremonies on October 6, 2011. For more information, contact email@example.com.
For more information about 3D as an educational tool, contact Jaime Beringer at firstname.lastname@example.org.
About the 3D@Home Consortium — 3D@Home is a global, not-for-profit membership organization formed to accelerate the adoption of 3D into homes worldwide. The group’s membership list includes large and small multinational companies whose products and services span the 3D eco-system, including, 3D creation and capture, production, post-production, compliance testing, transmission, and 3D display, playback and accessories.