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3net Talks 3D Television at NAB Show 2011

The National Association of Broadcasters announced that it will host a panel discussion entitled “3net: Programming and Producing High-Quality 3DTV” at the NAB Show 2011.

For more information visit: www.nabshow.com


Unedited press release follows:

2011 NAB Show Tunes In To 3D Television 24/7 With 3net

–Network Execs to Discuss the Many Dimensions of Building the Premier 3D Television Network–

2011 NAB Show

WASHINGTON — Tom Cosgrove, CEO of 3net, the first 24/7 fully programmed, general entertainment 3D television network, will join Tim Pastore, 3net’s vice president, production and development; Sony 3D Technology Center stereographer Grant Anderson; Josh Derby, Discovery Communications’ director of technology and standards; and Craig Tanner, president and chief stereographer at Digital Revolution Studios, for a session titled “3net: Programming and Producing High-Quality 3DTV” at the 2011 NAB Show.

Carolyn Giardina, contributing editor-technology at The Hollywood Reporter will moderate the Content Theater panel discussion, which will take place Monday, April 11 at 2pm. The 2011 NAB Show takes place April 9-14, in Las Vegas.

3net is a joint venture by three of the world’s leading media, technology and entertainment companies – Discovery Communications, Sony Corporation and IMAX. The network, which launched in February 2011, leverages its venture partners’ combined strength in all aspects of the 3D ecosystem- content, technology, television distribution and operations- to deliver the highest quality and most immersive three-dimensional viewing experience to home television audiences. It is pioneering the production and broadcast of a wide-range of native 3D programming for the emerging in-home marketplace, with the goal of setting the “gold standard” for 3D TV content.

“3net: Programming and Producing High-Quality 3DTV” will uncover 3net’s ultimate vision for content and distribution, using new and yet-to-be-released footage as illustration. Panelists will address the creative and technical challenges to producing and acquiring compelling, multi-genre content for the emerging 3D consumer marketplace. They will also talk about 3net’s top productions and go over how these shows meet and exceed the network’s creative and technical standards.

Tom Cosgrove oversees all business and creative areas of 3net, the Sony-Discovery Communications-IMAX joint venture 3D television network. Before joining 3net, he was EVP and COO for Discovery Channel, where his responsibilities included development of strategies for Discovery Channel content debuts and availability on all digital platforms. Cosgrove’s previous positions at Discovery included serving as general manager of Science Channel and SVP of programming for the portfolio of Discovery Channel, Science Channel, Discovery Times and Military Channel. Earlier in his career, he served as general manager for TV Guide Channel, where he oversaw all aspects of the network’s brand and content strategies, spearheaded the development of an in-house production unit and an interactive interface for the channel, and helped guide the content direction for the company’s VOD and online platforms. Cosgrove has also held senior management positions at ABC Family, Fox Family, Fox Kids, and Fox Broadcasting.

Tim Pastore is responsible for executing programming strategies for the commission, production and development of original content for 3net. As a member of the 3net senior management team, Pastore is a key contributor to the network’s strategic planning, direction and operation. Most recently, Pastore served as director of production and development at Discovery Channel, where he executive produced several successful series, including “Dirty Jobs,” “Dual Survival,” “Swamp Loggers,” “Out Of The Wild: The Alaska Experiment,” “American Loggers,” “Ghost Lab,” “Swords: Life On The Line,” and most recently, the hit series “Gold Rush: Alaska.” In 2010, he was nominated for an Emmy award in the category of “Outstanding Reality Program” for his work on “Dirty Jobs.” Before joining Discovery Channel in 2008, Pastore worked with Original Productions, where he was heavily involved in Discovery Channel’s hit series, “Deadliest Catch.” He was a 2007 Emmy award nominee in the category of “Outstanding Nonfiction Series” for his work on the show.

Grant Anderson is a 3D stereography expert and an established producer, visual effects supervisor, and digital artist who instructs motion picture industry professionals on the theory and application of shooting high-quality 3D at the Sony 3D Technology Center. He began his career in 3D as stereoscopic supervisor on “Beowulf 3D,” and continued with “Cloudy With A Chance of Meatballs” and, most recently, as stereoscopic supervisor on “The Green Hornet.” Anderson is also a co-founder of Creative Monster Productions, which uses cutting edge production techniques and technology to bring unique and innovative entertainment to all media markets. Anderson previously served as CG supervisor and digital artist for a variety of blockbuster movies, including “Spider-Man 2,” “The Matrix 2: Reloaded,” and “Lord of the Rings 2: The Two Towers,” and was on the Academy Award-winning visual effects teams for “Titanic,” “Spider-Man 2,” and the short film, “The Chubb Chubbs.” Before joining Sony Pictures, Anderson worked with Stan Lee to form Stan Lee Media, and served as a digital artist at Disney and Digital Domain, where he worked on James Cameron’s “Titanic.”

Josh Derby is responsible for developing new solutions for Discovery Communications’ production, post-production and distribution efforts worldwide. As a key leader in Discovery’s professional media research and standards team, the Discovery Development and Technology Group (DDT), he sets the standards for technology and workflows for the world’s number one nonfiction media company.

In his 11 years at Discovery, Derby managed several teams within the post-production operations, including serving as the director of Discovery’s internal training and workflow group. He played a major role in the launch of Discovery’s first HD network, HD Theater, in 2002, and on the design and construction of Discovery’s Silver Spring-based in-house post-production facility, the Discovery Creative and Technology Center, in 2003. Prior to Discovery, Derby was a member of the engineering team at WHD-TV, where he worked alongside many manufacturers and engineers as the industry took some of its first major steps towards the adoption of HDTV.

Oscar nominated and Emmy winning editor/producer Craig Tanner is the president and co-founder of Digital Revolution Studios, a full-service 3D production studio based in Los Angeles, CA. He has produced, directed and edited various content for both 2D and 3D distribution, from television and commercials to feature films. His motion picture credits include post-production on “Crocodile Dundee in Los Angeles,” “Fantastic Four: Rise of the Silver Surfer,” “The Passion of the Christ,” and most notably, James Cameron’s “Avatar.” Tanner’s extensive experience with the digital 3D production and post-production work-flow, ranges from the creation of custom 3D live-action content to 3D animation, motion capture and visual effects. He is currently executive producing a variety of 3D programming for 3net, including a docu-reality series, “Bullproof,” and a feature film titled, “3D Safari: Africa,” and he recently joined forces with 3ality to produce the first 3D telecast of the “International 3D Society’s 2011 Awards Show,” premiering on 3net this May.

About the NAB Show
The NAB Show, held annually in Las Vegas, is the world’s largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. With nearly 90,000 attendees from 151 countries and more than 1,500 exhibitors, the NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, the NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. Complete details are available at www.nabshow.com.

About NAB
The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

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