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4K Ultra HDTV Poised for Rapid Growth

Parks Associates announced it reckons that 82% of U.S. broadband households now have an HDTV and will likely move to 4K Ultra HDTV over the next ten to twelve years.

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Unedited press release follows:

Parks Associates: 82% of U.S. Broadband Households Now Have an HDTV

Market Research Firm and Industry Executives Address Content Delivery, Connected CE, and Service Provider Strategies at CONNECTIONS™

DALLAS, TX–(Mar 27, 2014) – Parks Associates announced new research today predicting 4K TVs will follow a similar, but faster, growth pattern as HDTVs, which have reached 82% of U.S. broadband households after 15 years on the market. The research “4K Today: Bringing Ultra HD to Market” predicts 4K TVs will reach mass-market pricing in the next 2-3 years and top 80% of households in approximately 10-12 years.

Parks Associates analysts note 4K will initially be delivered via OTT, with companies like Netflix, Comcast, and Amazon already working on 4K-based offerings, and as 4K traffic increases over the next two years, traffic demands on broadband networks will grow dramatically. As a result, operators are aggressively looking into bandwidth-saving technologies, including next-generation video compression technologies.

“4K TV adoption is following the same pattern as HDTV, but prices are dropping more quickly,” said Stuart Sikes, President, Parks Associates. “With the increasing convergence in the connected home, innovations such as 4K have implications for a variety of players throughout the home entertainment ecosystem.”

The research firm will discuss new media and licensing strategies, as well as the implications of 4K and other innovative technologies and applications in the connected home, at the 18th-annual CONNECTIONS™: The Premier Connected Home Conference, May 13-15 at the San Francisco Airport Marriott Waterfront.

Keynotes include AT&T, Cisco, Lowe’s, ARRIS, and iControl Networks, and the event will feature multiple sessions analyzing the video ecosystem, including connected CE and OTT solutions:

• The Changing Role and Revenue Potential of Connected CE
• OTT Services in a Pay-TV World
• Tomorrow’s Set-top Boxes

CONNECTIONS™ sponsors include CEA, Cisco, iControl Networks, Amdocs, Lowe’s, Qualcomm, ADT, Affinegy, Arrayent, NETGEAR, PlanetEcosystem,, Z-Wave, AlertMe, Honeywell, Linear, SmartRG, Ayla Networks, and GreenWave Reality.

Registration is open, and media are invited to secure press passes. Follow the conference on Twitter at @CONNECTIONS_US and #CONNUS14. Join the connected home conversation on our CONNECTIONS™ Industry Insights Blog at

Hosted by research firm Parks Associates, CONNECTIONS™ features research presentations, keynotes, and interactive sessions focused on emerging technologies, value-added services, marketing strategies, and business models for the entertainment and smart home industries. For information, contact, call 972-490-1113, or visit