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4K Ultra HDTV Sales to Top 300 Million

Parks Associates announced it reckons that more than 330 million 4K Ultra HDTVs will be sold globally by the end of 2019.

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Unedited press release follows:

More than 330 million 4K UHD TVs will be sold globally by the end of 2019

Research Director addresses advancements in TV picture quality at CEDIA, October 15

Newly released connected CE research from Parks Associates finds more than 330 million 4K UHD TVs will be sold globally by the end of 2019, an increase from two million in 2013. The report, Connected CE: Trends and Innovation, notes that, of U.S. broadband households planning to purchase a flat-panel TV in 2015, 56% think that 4K picture quality is an important feature. Among flat-panel shoppers not planning to buy a 4K TV, 42% were unfamiliar with 4K/UHD technologies, and 44% felt either that the price was too high or that the picture quality was not worth the premium cost. The research firm will discuss its connected CE and consumer research during a special session on next-generation TVs at CEDIA EXPO 2015, October 14-17 in Dallas, Texas.

“In addition to 4K, picture technologies such as high dynamic range (HDR) and wide color gamut (WCG) are being introduced to the market,” said Barbara Kraus, Director of Research, Parks Associates. “The combination of these picture technologies will produce more saturated colors, more dynamic images, and pictures that look more lifelike.”

Kraus will lead the session “Next Generation TVs & Projectors: Better Pictures through Better Pixels” on Friday, October 16, at 10:30 A.M. The session will focus on advancements in color TV viewing, including HDR, HFR, Wide Color Gamut, and increased pixel counts. She will be joined by the following panelists:

• Bill Baggelaar, SVP Production & Post Production Systems, Sony Pictures Entertainment
• Toshi Ogura, Chief Distinguished Engineer TV Platform Division, Sony
• Roland Vlaicu, Vice President, Consumer Imaging, Dolby Laboratories
• George Walter, Director of Home Entertainment Systems, Christie Digital Systems

What:        Barbara Kraus, Director, Research, Parks Associates at CEDIA EXPO 2015

Date:         Friday, October 16

Time:         10:30 A.M. – 12:00 P.M., Room D167

Where:     Kay Bailey Hutchison Convention Center
650 S Griffin Street
Dallas, TX 75202, USA

Twitter:    @ParksAssociates

Kraus will be joined at CEDIA by Stuart Sikes, President, Parks Associates, who will present “The State of the Connected Home” on Thursday, October 15, at 9:00 A.M., followed by an interactive panel led by Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates. “Winning Strategies for Mid-Market Home Systems” will address the keys to success for smart home controls and custom installers as they expand their solutions to compete in the mid-market. This session will feature executives from Control4, cyberManor, Lutron, Remote Technologies Inc., and URC.

About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company’s expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, and Connected Health Summit: Engaging Consumers.