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Varied Applications for Super Hi-Vision to drive Innovation across Diverse Verticals, Finds Frost & Sullivan
The potential of the technology outweighs its high production costs
SINGAPORE, Sept. 18, 2015 — The development of cutting-edge innovation in various industries has given rise to the adoption of a new class of digital video format, termed ‘Super Hi-Vision’ or ‘Ultra High Definition’ (UHD). By offering realistic clarity to pictures and 3D sound, it fuels exciting innovations in displays, sound systems, lenses and cameras. In turn, these improved devices can be applied across industries such as television broadcasting, electronics, medical science, space science, automation, defense and transportation.
New analysis from Frost & Sullivan, Super Hi-Vision – Impact in Key Applications (http://www.frost.com/d682), finds that Super Hi-Vision, also known as ’8K’ has a resolution of 7680 x 4320 pixels which is twice as much as that of 4K and 16 times that of HD. In addition, it comes available in the 22.2 multichannel surround sound format.
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Super Hi-Vision enhances novel digital devices with better display technology to support the innovation landscape, noted TechVision Research Analyst Pramod Kannan.
“Smaller devices such as smart watches and smart phones need a better quality screen to view the content, while larger devices require a clearer picture resolution to provide in-depth detail,” he explained.
At present, the Asia-Pacific region, especially Japan, is leading in the implementation of Super Hi-Vision. This is due to the fact that the technology has proved popular among Asia-Pacific based companies such as Hitachi, Panasonic, Samsung, Sony and Sharp. For instance, the Japan-based broadcasting company, NHK, plans to implement 8K video service from 2016. NHK has utilized the Super Hi-Vision technology for applications ranging from cameras (photos and videos, microphones) to receivers.
Meanwhile, with advancements in digital technology, end users are becoming increasingly demanding in terms of the user experience. The Super Hi-Vision presents a 3-dimensional experience without even requiring the viewer to wear 3D glasses.
The area of application that has best kept up with advancements in Super Hi-Vision is television broadcasting. The broadcasters’ eager adoption of UHD has allowed them to offer clearer, sharper and more realistic pictures for the home audience. Consequently, Super Hi-Vision developers are working on developing new models of cameras and production equipment to enable the transmission of videos over long distances to satisfy the demands of the broadcasting market.
However, as with any new technology, Super Hi-Vision entails high costs at the development stage. It could take another five years to lower the cost of production, but even then the costs of implementation could be expensive. Furthermore, the amount of raw uncompressed data is so large that uploading and downloading of 4K and 8K videos in network is time consuming.
However, the speed at which the digital data is extracted from the Super Hi-Vision camera could dampen its popularity. This will also affect the viewing experience of 4K and 8K videos on current devices as well as its streaming through the Internet. Nevertheless, NHK is making efforts to reduce the complexity and costs to manageable levels.
Despite industry challenges, the technology continues to grow due to dynamic market needs. Top-tier companies can attempt to explore different applications using Super Hi-Vision and break fresh ground in product development.
Super Hi-Vision – Impact in Key Applications, a part of the TechVision (http://ww2.frost.com/research/technology/information-communication) subscription, provides insights into the new video and audio codec formats enabled by UHD technology. It offers detailed analyses of the technology landscape, applications landscape, global innovation trends and impact of the technology on consumer electronics, telecommunications as well as digital media and broadcasting. In addition, the study provides a list of key patents and contacts across regions.
TechVision is a global technology innovation-, disruption- and convergence-focused practice of Frost & Sullivan that provides a variety of technology-based alerts, newsletters and research services as well as growth consulting services. Its premier offering, the TechVision program, identifies and evaluates the most valuable emerging and disruptive technologies enabling products with near-term potential. A unique feature of the TechVision program is an annual selection of 50 technologies that can generate convergence scenarios, possibly disrupt the innovation landscape, and drive transformational growth. View a summary of our TechVision program by clicking on the following ifrost link: http://ifrost.frost.com/TechVision_Demo.
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