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ADS Targets 2D-to-3D Video Conversion Market

Advanced Digital Services (ADS) announced its new 2D-to-3D video conversion service.

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Unedited press release follows:

ADS Makes 2D-to-3D Video Conversion Practical and Profitable

Technology-Powered Proprietary Process Reduces Costs by Up to 90 Percent Compared to Frame-by-Frame Methodology, Enabling Content Owners to Monetize Video Stockpiles

HOLLYWOOD, CA–(Jul 26, 2011) – Advanced Digital Services (ADS) today announced its latest service offering, breaking new ground in 2D-to-3D video conversion — the first service to provide studios, production companies, and content owners an affordable business model to drive the conversion of many thousands of hours of video footage currently sitting idle. The service will not only make conversion fiscally practical, but will also result in guaranteed broadcast-quality 3D footage in a timely manner.

ADS has geared the service to content owners of episodic television content, documentaries, animated features, music videos, sporting events, commercial advertisements, and even infomercials. ADS’s converted 3D video footage is optimized for cable and broadcast television, Blu-ray box sets, and pay-per-view. In addition ADS’s formats include 3D for mobile devices and for services such as Netflix®, iTunes®, and Hulu®. ADS’s methodology has been validated as a proven technique by several major U.S. studios.

The opportunity for end-user consumers to view 3D content is growing rapidly, given the several dozen 3D channels currently available over cable, 3D-enabled Blu-ray players, and video-on-demand services. Nevertheless, broadcast-quality 3D content — either converted to, or shot in, 3D — remains in short supply. As a result, a large and continuously growing market exists for broadcast-quality 3D programming. ADS provides studios, content owners, and production companies an affordable and timely path that enables monetization of existing programming, thus creating opportunities to repurpose valuable content.

“Although consumer demand for 3D is growing, the limited supply of broadcast-quality 3D content has served to stunt that growth,” said Thomas Engdahl, CEO of ADS. “Meanwhile, industry players are missing lucrative revenue opportunities, as 3D-TV producers and retailers wait in hopes of a magic bullet that will move 3D beyond a cottage industry. With our new conversion methodology, we are poised to fill this market void.”

Until today, broadcast-quality 2D-to-3D conversion techniques have produced several notable successes, but conversion has been slowed by frame-by-frame processes that result in production costs out of reach for television programming. ADS, using proprietary processes and technology, has demonstrated that broadcast-quality 3D footage can be developed from 2D content for as little as three to five percent of the cost of frame-by-frame processes, and in a fraction of the time.

3D Growth on the Upswing
As the cost and complexity of 2D-to-3D conversion are overcome by ADS and other innovators, potential new revenue streams from conversion of existing 2D content are likely to propel the growth of 3D. “Content owners have a wealth of video assets — going back 20 years or even longer — and those assets are likely to fuel new interest in content that otherwise might have been consigned to the vault,” said Engdahl.

While revitalized content will drive new opportunities, acceptance of 3D is also likely to accelerate with the availability of new 3D-enabled end-user devices, said Engdahl. “A second or third generation of mobile devices, such as the iPad®, could be the next big growth driver,” he said.

For more information, contact ADS at 323-468-4000, or at

About Advanced Digital Services
ADS (Advanced Digital Services) is a leading global provider of value-added, best-in-class post-production services that include standard definition/high definition, digital new media, restoration, duplication, digital asset management, encoding and electronic delivery services to the media and entertainment industry. The company employs many of the industry’s elite “craftsmen” and its highly skilled personnel possess significant industry experience and knowledge. ADS provides 24/7 audio and video post-production services, delivering the industry’s highest quality movie trailers, electronic press kits (“EPK’s”), episodic television programming, motion pictures and television spot advertisements. With a complete end-to-end digital workflow built to maximize flexibility, efficiency and quality, ADS serves the most respected and recognized motion picture and television studios, media and entertainment companies, and advertising agencies in the United States and abroad.

ADS’ customer-centered approach to projects results in the delivery of consistent high-quality assets, on time and on budget. For more information, contact 323.468.2200 or visit