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Avatar Filmakers Highlight Blu-Con Event

The Digital Entertainment Group (DEG) announced that it will present its third annual conference focusing on the current and emerging technologies surrounding Blu-ray Disc (BD) on Tuesday, November 2 at The Beverly Hilton in Los Angeles.

According to the statement, the Blu-Con 2010 event is specifically designed to bring together a variety of creative, marketing and business experts from across the entertainment and electronics industries. The event is expected to attract more than 400 attendees, and will offer a program that will underscore the role that Blu-ray plays in today’s home entertainment environment.

For more information visit: www.Blu-Con.com


Unedited press release follows:

DEG To Host Third Annual Blu-Con Event November 2 Program Highlighted By Avatar Filmakers

LOS ANGELES (August 16, 2010) – Hollywood-based trade association DEG: The Digital Entertainment Group will present its third annual conference focusing on the current and emerging technologies surrounding Blu-ray Disc on Tuesday, November 2 at The Beverly Hilton in Los Angeles.

The Blu-Con 2010 event is specifically designed to bring together a variety of creative, marketing and business experts from across the entertainment and electronics industries. The event is expected to attract more than 400 attendees, and will offer a program that will underscore the vital role that Blu-ray plays in today’s home entertainment environment as a key driver in the industry.

Blu-Con 2010 will kick off with an exclusive conversation between James Cameron and Jon Landau, the filmmakers of the Oscar® and Golden Globe® winning epic AVATAR. AVATAR is the highest grossing film of all time, taking in over $2.7 billion in worldwide box office and is also the top-selling Blu-ray disc of all time. Cameron and Landau will discuss their personal journey in creating the spectacular world of Pandora, the challenges of filmmaking today, the freedom in working in 3D and how watching AVATAR on Blu-ray is the only proper way to experience it in the home.

“James Cameron and Jon Landau redefined the theatrical movie experience, and are at the forefront of doing the same in the home with high definition Blu-ray,” said Mike Dunn, Worldwide President, Twentieth Century Fox Home Entertainment and Secretary, DEG: The Digital Entertainment Group. “AVATAR recently became the most successful Blu-ray disc since the format’s inception, and with influential voices like Landau and Cameron supporting it, we will see continued growth in record numbers. Their expertise and insight will be a welcome addition to this year’s Blu-Con.”

Special sessions will also be held on Blu-ray 3D, BD-Live and classic films on Blu-ray; along with the networked players and other emerging trends that are anticipated to drive Blu-ray sales in the fourth quarter.

Additionally, this year marks the first time that Blu-Con goes global. The day’s sessions will be streamed to the DEG’s sister organizations, the DEG Europe in London and DEG Japan in Tokyo.

To register for Blu-Con 2010, visit www.Blu-Con.com. For information on sponsorships, please contact Martin Porter at 516-767-6720 or at ideas@martinporter.com.

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