Unedited press release follows:
Avid Licenses RealD Format for Media Composer
Support for Stereoscopic Format Integrated into Award-Winning Flagship Digital Video Editing System
LOS ANGELES–RealD Inc. (NYSE:RLD), a leading global licensor of 3D technologies for cinema, consumer electronics and professional applications, announced today that Avid® has licensed the stereoscopic RealD Format and has integrated support into its award-winning Media Composer® high performance digital editing system. Media Composer supports output of the RealD Format so content can be viewed on 3D displays from leading manufacturers that already integrate RealD Format support.
“We’re committed to fostering the creation and delivery of high quality 3D content, whether it’s for the home, cinema or other entertainment platforms,” said Kevin Faul, Vice President of Business Development at RealD. “By integrating the RealD Format with Avid’s editing platform, content producers will have a broader set of tools for producing 3D content ready-made for broadcast delivery.”
“The demand for high quality 3D content continues to grow as broadcast networks and production studios expand their 3D offerings,” said David Colantuoni, Director of Product Management, P&S Creative Professional at Avid. “Through our relationship with RealD, we’re delighted to introduce advanced, state-of-the-art 3D technology solutions to satisfy the burgeoning demand for 3D content and production, while continuing to revolutionize the art of creative storytelling.”
The RealD Format is based on RealD’s patented side-by-side 3D formatting approach. The technology combines left eye and right eye 3D image streams into a single channel for delivery of high-definition progressive or interlaced 3D video to a 3D-enabled display using today’s HD infrastructure, including existing HD set-top boxes and DVRs. The side-by-side format has been named in HDMI Specifications as the mandatory format for the transmission of interlaced 3D content.
Avid creates the digital audio and video technology used to make the most listened to, most watched and most loved media in the world—from the most prestigious and award-winning feature films, music recordings, television shows, live concert tours and news broadcasts, to music and movies made at home. Some of Avid’s most influential and pioneering solutions include Media Composer, Pro Tools, Interplay®, ISIS®, VENUE, Oxygen 8, Sibelius®, System 5, and Pinnacle Studio™. For more information about Avid solutions and services, visit www.avid.com, del.icio.us, Flickr, Twitter and YouTube; connect with Avid on Facebook; or subscribe to Avid Industry Buzz.
Avid, Interplay, Media Composer, Pro Tools, ISIS, Sibelius and Pinnacle Studio are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products
About RealD Inc.
RealD Inc. is a leading global licensor of 3D technologies. RealD’s extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, RealD Format and gaming technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content. RealD’s cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover. For more information, please visit our website at www.reald.com.