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Bang & Olufsen Opens Beverly Hills Showroom

Bang & Olufsen announced that it opened a new showroom in Beverly Hills, California on Thursday, August 25, 2011.

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Unedited press release follows:

Bang & Olufsen Opens New Flagship Showroom in Beverly Hills, CA

Expanding the company’s tradition of technological excellence and state-of-the-art design to Beverly Hills

LOS ANGELES and ARLINGTON HEIGHTS, Ill., Aug. 25, 2011 — Bang & Olufsen, the Danish provider of high quality audio and video products, will officially open its new showroom in Beverly Hills on Thursday, August 25, 2011 with a dedicated press breakfast and grand opening customer event. The new Bang & Olufsen Rodeo Drive showroom will be the flagship Beverly Hills location and will cement the company’s presence in Los Angeles and brand-reach to Orange County residents, tourists and travelers with its desirable location on the prominent Rodeo Drive (and intersection of Santa Monica Boulevard).  The new 1300 sq. ft. showroom will provide the complete Bang & Olufsen product portfolio in addition to personalized custom installation capabilities for both commercial and residential properties.

“Bang & Olufsen is a world renowned luxury brand with a strong legacy of producing the finest audio and video products around the globe,” states Zean Nielsen, President of Bang & Olufsen America, Inc. “For the past three decades we have been honored to provide Beverly Hills residents and visitors the Bang & Olufsen experience and we have built a solid retail strategy surrounding the concept to maintain our branded showrooms in highly visible demographic areas. Given this, Rodeo Drive has always been one of our top performing locations in North America and we are very excited to announce that we will maintain this tradition by opening a new showroom this month.”

The showroom will also preview Bang & Olufsen’s 3D TV (LCD and plasma) portfolio. It will be one of the first Bang & Olufsen showrooms to feature the BeoVision 4-85 inch 3D TV with a HD plasma screen and home cinema experience. It retails at $85,000.00 and features patented technologies in the area of automatic color management and advanced picture-control capabilities, alongside delivering a superior home audio experience. BeoVision 4 – 85 rivals other large screens on the market due to its uniquely engineered floor stand that elevates and lowers (and tilts and turns) the massive screen and center-channel speaker with a touch of a button off any dedicated Bang & Olufsen remote control.

A dedicated media reception and grand opening customer event will be held on Thursday, August 25, 2011 – (9:00 am for media and 7:00 pm for customers). Attendees can also experience the Bang & Olufsen High-end Surround Sound System for the BMW 6 Series Coupe. Guests will receive state-of-the-art audio and video demonstrations, passed hors d’ouevres, cocktails provided by Imperia Vodka and have a chance to win a select Bang & Olufsen product.

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Bang & Olufsen was founded in Struer, Denmark, in 1925 by Peter Bang and Svend Olufsen, two innovative, young engineers devoted to high quality audio reproduction. Since then, the brand has become an icon of performance and design excellence through its long-standing craftsmanship tradition and the strongest possible commitment to high-tech research and development.

Still at the forefront of domestic technology, Bang & Olufsen has extended its comprehensive experience with integrated audio and video solutions for the home to other areas such as the hospitality and automotive industries in recent years. Consequently, its current product range epitomizes seamless media experiences in the home as well as in the car and on the move.

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