According to the statement, in addition to the extended store hours, Best Buy is also offering fans a $20 Best Buy gift card with any in-store, online or pre-order purchase of Halo: Reach through September 18, 2010.
Unedited press release follows:
Best Buy® Gearing up for “Halo®: Reach” Invasion
Fans to flock to midnight openings on Sept. 14 at over 400 stores nationwide
MINNEAPOLIS–For fans eagerly counting down to one of the biggest video game premieres of 2010, Best Buy (NYSE: BBY) announced that more than 400 stores across the country will open their doors at 12:01 am on Tuesday, September 14, to celebrate the launch of “Halo: Reach.” In addition to the extended store hours, Best Buy is also offering fans a $20 Best Buy gift card with any in-store, online or pre-order purchase of ”Halo: Reach” through September 18.
“‘Halo: Reach’ is without a doubt one of the most anticipated games of the year, and we felt there’s no better way to celebrate the launch than to offer fans a special gift card incentive when they visit us in store or online to purchase their game,” said Chris Homeister, senior vice president and general manager of the home entertainment group at Best Buy. “Every ‘Halo’ game release has been a major entertainment event, and based on the level of excitement we’ve seen so far, ‘Halo: Reach’ could be the biggest of them all.”
To mark the biggest installment yet in the momentous “Halo” video game franchise, Best Buy is celebrating with:
* FREE $20 Best Buy gift card with purchase of the “Halo: Reach” game, one of the limited editions, or with the Xbox 360 console bundle through September 18.
* While supplies last, participating stores will also be hosting “Halo”-themed giveaways and trivia contests as part of the midnight open events for fans in line. They could receive the Collector’s Edition Marvel Comics “Halo: Fall of Reach” with exclusive cover art from world-renowned graphic artist, Phil Noto.
To kick off the midnight store openings happening across the country, the marquee “Halo: Reach” launch event will take place at the new Best Buy Theater in Times Square, New York the evening of Monday, September 13. Leading up to the midnight release, fans will be able to start lining up at 8 am for the opportunity to be among the first to play “Halo: Reach,” win exclusive “Halo” prizes, meet the creators of the “Halo” universe and match up with other fans – many in “Halo” cosplay from the iconic sci-fi universe – in the first “Halo: Reach” tournament.
For more information or to find a Best Buy store opening at midnight in your area, visit www.bestbuy.com/haloreach.
About Best Buy Co., Inc.
With operations in the United States, Canada, Europe, China, Mexico and Turkey, Best Buy is a multinational retailer of technology and entertainment products and services with a commitment to growth and innovation. The Best Buy family of brands and partnerships collectively generates more than $49 billion in annual revenue and includes brands such as Best Buy; Best Buy Mobile; Audiovisions; The Carphone Warehouse; Future Shop; Geek Squad, Jiangsu Five Star; Magnolia Audio Video; Napster; Pacific Sales; and The Phone House. Approximately 180,000 employees apply their talents to help bring the benefits of these brands to life for customers through retail locations, multiple call centers and Web sites, in-home solutions, product delivery and activities in our communities. Community partnership is central to the way we do business at Best Buy. In fiscal 2010, we donated a combined $25.2 million to improve the vitality of the communities where our employees and customers live and work.
For more information about Best Buy, visit www.bby.com.
About Xbox 360
Xbox 360 is a premier home entertainment and video game system. This November, with the addition of Kinect, Xbox 360 will forever transform social gaming and entertainment with a whole new way to play — no controller required. Xbox 360 is also home to the best and broadest games as well as the largest on-demand library of music, standard- and high-definition movies, TV shows and digital games, all in one place. The entertainment center of the living room, Xbox 360 blends unbeatable content with the leading social network of 25 million Xbox LIVE members to create a limitless entertainment experience that can be shared at home or across the globe. More information about Xbox 360 can be found online at http://www.xbox.com.