Blockbuster Inc. announced a new agreement that continues to provide immediate availability of Warner Bros. titles in BLOCKBUSTER stores and by-mail. The digital agreement already in place remains unchanged.
According to the statement, the new agreement, which covers DVD and Blu-ray Disc (BD), means Blockbuster is the only multi-channel provider that has every hot new movie on the day of its release. For example, customers can rent a movie like The Blind Side through its BLOCKBUSTER By Mail service, return it next week to a BLOCKBUSTER store after watching, and pick up Sherlock Holmes for more family entertainment. In addition, customers can access these movies through BLOCKBUSTER Direct Access, a new service that gives store customers access to the more than 95,000 titles carried in Blockbuster’s distribution centers. For those customers with BLOCKBUSTER On Demand-enabled devices such as PCs, over 40 different Samsung products and most TiVos, these new Warner Bros. movies will continue to be available digitally simultaneous with their release on DVD and Blu-ray.
“This new agreement reflects our strategy to be the only multi-channel provider for movies. We are excited to offer our customers the best home entertainment from Warner Bros., such as The Blind Side and Sherlock Holmes, with significantly greater availability in BLOCKBUSTER Stores and through BLOCKBUSTER By Mail, as well as digitally through BLOCKBUSTER On Demand,” said James W. Keyes, Chairman and Chief Executive Officer, Blockbuster Inc. “This agreement reinforces Blockbuster’s position as the most convenient source for new movies, and we are pleased to offer our customers the opportunity to get hot new movies as soon as they are released. This gives Blockbuster a full four week lead before either kiosk or other subscription services can offer any Warner Bros. titles.”
“Warner Bros. and Blockbuster have enjoyed a cooperative and successful relationship for more than 25 years,” said Ron Sanders, president, Warner Home Video. “The updated agreement will continue to provide Blockbuster customers with access to Warner Bros. titles the same day they are released.”