According to the statement, Xtra Mart has 150 locations throughout Maine, New Hampshire, Rhode Island, Massachusetts, Connecticut, New York, Pennsylvania and Maryland. Kiosk deployment will begin in May and is expected to finish this summer. The kiosks will be stationed outside Xtra Mart locations, allowing customers to rent a movie any time day or night.
“Xtra Mart is constantly striving to provide premium services and products to our customers. Installing DVD kiosks outside our stores accomplishes just that,” said Robert Sanft, category manager at Xtra Mart. “We knew that we wanted to partner with a company that was as dedicated as Xtra Mart to providing customers with fast and reliable access to products and services.”
“By partnering with NCR, Xtra Mart is providing its customers with a total shopping experience, including fuel, food and entertainment at convenient locations with flexible hours,” said Alex Camara, vice president and general manager, NCR Entertainment. “Our DVD-rental kiosk deployments are continuing to grow as more retail partners decide to incorporate entertainment options into the everyday shopping benefits they offer customers.”