Verizon Wireless announced that it is expanding the mobile video choices for its smartphone customers with the introduction of BLOCKBUSTER On Demand presented by V CAST Video.
According to the statement, the application will be available first for Droid X customers and will offer them access to hundreds of new releases from Blockbuster.
Unedited press release follows:
BLOCKBUSTER On Demand® Presented by V CAST Video Brings Movies, Television Shows and More to DROID X
Video Capabilities of New Smartphone from Verizon Wireless Make Blockbuster a Must-Have and Must-Watch Application
NEW YORK, and BASKING RIDGE, N.J., June 23 — Verizon Wireless said today it is expanding the mobile video choices for its smartphone customers with the introduction of BLOCKBUSTER On Demand® presented by V CAST Video. The application will be available first for DROID X customers and will offer them access to hundreds of new releases from Blockbuster.
Built to take advantage of the video capabilities and screen size of DROID X, BLOCKBUSTER On Demand will offer customers the hottest new release movies available to download the day they become available, alongside Blu-ray and DVD releases. DROID X customers will be able to rent or buy titles to watch on their smartphones and other BLOCKBUSTER On Demand devices.
“Movies and other video content look tremendous on DROID X, which has the screen, resolution and size to make it like nothing we’ve ever seen before on smartphones,” said John Stratton, chief marketing officer at Verizon Wireless. “Right out of the box, DROID X customers will be the first to experience the hundreds of movies that will be available through the Blockbuster app.”
“We are thrilled to expand our digital presence with this new app on DROID X. With our unique multi-channel capability to offer DVDs in store, by mail and via kiosks, and with a world-class digital offering in BLOCKBUSTER On Demand that is gaining momentum, our customers have even more convenient ways to access entertainment content from Blockbuster,” said Jim Keyes, chairman and chief executive officer, Blockbuster Inc. “Our customers have come to expect these types of innovations and immediate access to the latest hit movies. As the leading provider of entertainment, Blockbuster is uniquely able to offer customers access to the most popular titles where they are – through smartphones, such as DROID X, at the supermarket on their way home, in one of our neighborhood stores or through DVDs by mail – as only we can.”
Getting movies and television shows from BLOCKBUSTER On Demand presented by V CAST Video is simple. Located on the application tab on DROID X, customers can browse and search for movies using Verizon Wireless’ leading 3G data network. Customers will be able to sign up for a Blockbuster account directly from the phone, and within minutes can be renting and buying movies. Downloading content to DROID X requires a Wi-Fi connection.
Movies cost $9.99 and up to purchase and $3.99 each to rent. In addition to watching on their DROID X, customers can watch rented or purchased movies on any Blockbuster-enabled device. Movies that are rented will be available for viewing on one screen within 30 days of rental, with a 24-hour viewing period once the title is first played. Purchases will be available to watch on multiple devices and screens, including compatible mobile devices and computers.
For more information about products and services from Verizon Wireless, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or visit www.verizonwireless.com.
About Verizon Wireless
Verizon Wireless operates the nation’s most reliable and largest wireless voice and 3G data network, serving nearly 93 million customers. Headquartered in Basking Ridge, N.J., with 81,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE, NASDAQ: VZ) and Vodafone (LSE, NASDAQ: VOD). For more information, visit www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.
Blockbuster Inc. (NYSE: BBI, BBI.B) is a leading global provider of rental and retail movie and game entertainment. The Company provides its customers with convenient access to media entertainment anywhere and any way they want it – whether in-store, by-mail, through vending and kiosks or digital download. With a highly recognized brand name and a library of more than 125,000 movie and game titles, Blockbuster leverages its multi-channel presence to further build upon its leadership position in the media entertainment industry and to best serve the two million daily global customers and more than 50 million annual global customers. The company may be accessed worldwide at www.blockbuster.com.