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BLOCKBUSTER On Demand Headed to HTC HD2 Smartphone

Blockbuster Inc. and T-Mobile USA, Inc. announced that the BLOCKBUSTER On Demand service will be the exclusive movie download experience embedded on the upcoming HTC HD2 smartphone in the U.S.

According to the statement, this will be the first download and multi-screen mobile movie application for Blockbuster and is part of the Blockbuster multichannel offering to connect customers with more than 100,000 movies, television shows and games. Available at launch, customers will be able to buy or rent movies digitally, and download them to their smartphone via Wi-Fi, while on-the-go and without the use of a computer. Following launch, the application is planned to let customers access actual store inventory and update their mail queues.

The experience will support the Blockbuster digital library – offering true multi-screen capabilities. Users can buy a title on their HTC HD2 phone and watch it on a BLOCKBUSTER On Demand enabled TV set or Blu-ray Disc (BD) player and even return to their HTC HD2 to finish. In addition, there are no monthly fees – customers are able to buy or rent as they go.

With its industry-leading, high-resolution, 4.3-inch capacitive multi-touch display and powerful processor, the slim and sleek HTC HD2 smartphone delivers content in a sharper, brighter and richer way. The HTC HD2 is expected to be available exclusively from T-Mobile in the U.S. this spring.

“Available exclusively from T-Mobile, the HTC HD2 is like putting Blockbuster in your pocket,” said Kevin Lewis, senior vice president of digital entertainment at Blockbuster. “T-Mobile and HTC have a long history of partnering to deliver innovative, cutting-edge products – and we’re glad to provide customers the latest way to enjoy entertainment from Blockbuster.”

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