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Blu-ray Disc Association Prevails Over Pivos Technology

The Blu-ray Disc Association (BDA) announced that it has secured a permanent injunction against Pivos Technology Group, preventing Pivos from infringing the industry group’s trademark rights.

For more information visit: www.blu-raydisc.com


Unedited press release follows:

Blu-ray Disc Association Secures Permanent Injunction against Pivos Technology Group, Inc.

Los Angeles, United States, Wednesday, July 10, 2013 — The Blu-ray Disc Association (“BDA”) announced today that it has secured a permanent injunction against Pivos Technology Group, Inc., permanently preventing Pivos from infringing the BDA’s trademark rights.

“Since its introduction in 2006, consumer adoption of Blu-ray Disc products has continued to grow and there are now nearly 60 million Blu-ray Disc households in the United States and there are approximately 180,000,000 Blu-ray Disc playback devices in homes worldwide,” said Blu-ray Disc Association President, Roel Kramer. “The format”s strong growth has been a function not only of the superior picture and sound Blu-ray delivers, but also of the quality experience consumers associate with the Blu-ray Disc logo.”

The lawsuit, filed earlier this year, centered on Pivos’ manufacturing and marketing of its AIOS HD Media Center, which made unauthorized use of BDA trademarks and enabled unauthorized playback of Blu-ray .iso images files. The injunction resolves the lawsuit and enjoins Pivos from further infringement of the BDA’s trademarks. Pivos has also agreed to cooperate with the BDA to identify other potential infringers.

“We hope this lawsuit and resulting injunction will send a strong message to the marketplace that the BDA takes its trademark rights seriously and will not hesitate to take action to protect its formats and their legitimate licensees against infringers,” said Kristin McQueen, Chair of the Blu-ray Disc Association Legal and Licensing Committee. “Blu-ray Disc was designed to deliver the best possible home entertainment experience and keeping unauthorized products out of the market is critical to ensuring the consistent, best in class quality consumers have come to expect from Blu-ray Disc.”

The Blu-ray Disc Association is responsible for developing Blu-ray Disc specifications, promoting Blu-ray Disc products and ensuring that such products are not only implemented in compliance with trademark and licensing terms, but also meet the high standards established for Blu-ray Disc products. The Association is also responsible for defending its licensed trademarks and formats against infringers.

About Blu-ray Disc™
Blu-ray Disc™ is a trademark owned by the Blu-ray Disc Association (BDA) and licensed for use on discs, players and other products that use BDA”s optical disc format for high definition audio-video and high capacity data software applications.

About the Blu-ray Disc Association
The Blu-ray Disc Association (BDA) is responsible for promoting and developing business opportunities for Blu-ray Disc – the BDA”s optical disc format for high definition audio-video and high capacity data software applications. The BDA has over 100 members. Its Board of Directors consists of individuals affiliated with the following member companies: Dolby Laboratories Inc., DTS, Inc. Hitachi, Ltd., Intel Corporation, Koninklijke Philips Electronics N.V., LG Electronics Inc., Mitsubishi Electric Corporation, Oracle Corporation, Panasonic Corporation, Pioneer Corporation, Samsung Electronics Co., Ltd., Sharp Corporation, Sony Corporation, TDK Corporation, Technicolor, Twentieth Century Fox, The Walt Disney Studios, and Warner Bros. Entertainment Inc.

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