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Blu-ray Disc Sales Rise 107% First Half 2010

Media Control GfK International announced the release of its First Half 2010 Home Video Report.

According to the statement, based on point-of-sale retail data, consumer purchases of Blu-ray titles increased (+) 107% in major markets in Western Europe/Japan during the first half of 2010 while combined DVD/Blu-ray units sold were near par with last year, at (-)1.2%.

“The major retail markets for DVD & Blu-ray sales in Western Europe and Japan are showing positive signs of stabilization due to improving declines in DVD sales and growing consumer adoption of the Blu-ray format,” said Brad Hackley, President of Media Control GfK USA.

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