Skip to content

BluFocus Forms Focus Group Division

BluFocus Inc. announced that it has established a new focus group division.

For more information visit:

Unedited press release follows:

BluFocus Announces Establishment of Focus Group Division

BluFocusGroup to zero in on the user experience for entertainment products, applications and technologies. With this establishment, clients can now utilize the division for subjective insight on design, structure and organization of software and new technologies.

North Hollywood, CA — September 05, 2012 — BluFocus Inc., an advanced testing and certification facility specializing in the assurance of quality media products and solutions for the entertainment industry, announced today that it has formed the BluFocusGroup, a division designed to assist software, website and mobile app developers, publishers and content owners in determining and meeting consumers’ experience expectations.

For many years, entertainment companies worldwide have been relying on BluFocus’ quality assurance, certification, verification and project engineering services to assist them in delivering issue-free products to market, particularly in the areas of Apps, Blu-ray, DVD, audio and video content (2D and 3D), digital distribution and entertainment hardware and software technologies.

With the establishment of the BluFocusGroup, clients can now utilize the division for subjective insight on design, structure and organization of software and new technologies. Different from typical focus groups which concentrate on completed products or general consumer likes and dislikes, the BluFocusGroup will provide a unique service utilizing its technical expertise to provide subjective guidance during application and technology concept, development and/or completed phases.

“We love any opportunity to offer new services that our clients can benefit from, and this is perhaps the most exciting yet,” said Paulette Pantoja, BluFocus CEO and Founder. “Products and applications are becoming more complicated internally and simplistic externally. For years, BluFocus has succesfully provided services to ensure proper functionality so products and technologies work correctly and as expected, and now by request, we will also focus on ensuring that they are simple to use, understandable, intuitive, and most importantly, deliver an engaging user experience”.

Some topics the BluFocusGroup will provide feedback on are user interface, usability, overall user experience, and ease of use. The goal is to assist in providing all of the necessary ingredients for a successful technology or application. The BluFocusGroup is available 24/7 to companies worldwide.

About BluFocus
BluFocus Inc. is a worldwide 24/7 advanced testing, certification and advisory service facility for the Entertainment industry. The company offers quality assurance services to Studios, CE manufacturers and development companies to ensure a seamless, issue-free customer experience in the areas of DVD, Blu-ray, 3D, Digital Distribution, Apps, Casual Games and Broadcast. BluFocus is an official Test Center for the Blu-ray Disc Association. For more information, go to or call +1.818.294.7605.