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BluFocus Offers Blu-ray Cinavia Testing

BluFocus announced that it is introducing Cinavia verification tools by Verance Corporation into its DVD, Blu-ray Disc (BD) and Blu-ray 3D  testing processes.

For more information visit: www.blufocus.com ; www.verance.com


Unedited press release follows:

BluFocus to Introduce Cinavia Verification Tools by Verance into Testing Workflow for DVD, Blu-ray and 3D Blu-ray

With BluFocus using Cinavia verification tools, clients can rest assured that the Cinavia technology is being applied properly into their titles, thereby reducing the effects of piracy.

North Hollywood, CA — April 26, 2011 — BluFocus Inc, an advanced testing and certification facility specializing in the assurance of quality media products and solutions for the entertainment industry, announced today it is introducing Cinavia verification tools by Verance Corporation into its DVD, Blu-ray and 3D Blu-ray testing processes.

Verance, a pioneer in the development of watermarking technologies that have been deployed globally in film, music and television content across multiple distribution platforms and BluFocus have collaborated to establish best practices for incorporating Cinavia technology into post-production workflows used in the home entertainment industry.

“We are pleased that BluFocus has embraced an efficient and effective way to test content marked with Cinavia prior to disc mastering and replication,” said Dean Angelico, Senior Vice President, Product Development at Verance. “The entertainment industry already relies on them for their most advanced and technically-challenging home video projects. Enjoying the benefits of Cinavia protection in the home video window is easier now that BluFocus is offering Cinavia verification services.”

BluFocus is one of the first testing facilities to utilize Cinavia tools to provide verification services for studios and clients in the US, UK and other international territories. With BluFocus using Cinavia verification tools, clients can rest assured that the Cinavia technology is being applied properly into their titles, thereby reducing the effects of piracy.

“At a time when piracy is at an all time high, the Cinavia standard has been extremely well received by the Hollywood studios,” said Paulette Pantoja, BluFocus CEO and Founder. “We were thrilled to have worked with Verance during the development of Cinavia and now look forward to implementing it into our current testing workflow in order to contribute to the efforts to reduce unauthorized copying and playback of filmed entertainment content.”

About BluFocus
BluFocus Inc. is an advanced testing, certification and advisory service specialist for the Entertainment industry. The company offers products and services to Studios, player manufacturers, authoring facilities and tool developers to ensure a seamless, issue-free customer experience in the areas of DVD, Blu-ray, 3D, Digital Distribution, Mobile Apps and Broadcast. BluFocus is an official Test Center for the Blu-ray Disc Association and the exclusive facility to conduct THX Certification on Blu-ray and DVD titles, as well as the BluFocus/THX 3D Certification Program. For more information, go to http://www.blufocus.com or call +1.818.294.7605.

About Verance Corporation
Verance Corporation develops technologies and solutions that protect, manage and enhance the use of premium entertainment content. The company’s technologies have been deployed globally in film, music and television content across multiple distribution platforms. Verance holds an extensive portfolio of pioneering audio watermarking technologies, including Cinavia®, the worldwide standard for protection of filmed entertainment content. Cinavia addresses piracy threats across multiple distribution windows, formats, and platforms and is a key element of the content protection architecture for the Blu-ray Disc format. Customers include Universal Studios, Sony Pictures Entertainment, Warner Bros. Entertainment, Twentieth Century Fox Film Corporation, Broadcom, Corel, Intel, Microsoft, Panasonic, and Sony Corporation. For more information visit http://www.verance.com or call +1.858.202.2800.
With BluFocus using Cinavia verification tools, clients can rest assured that the Cinavia technology is being applied properly into their titles, thereby reducing the effects of piracy.

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