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BluFocus Offers Cinavia Testing Services

BluFocus announced that it will offer Cinavia testing services to manufacturers of Blu-ray Disc (BD) players and recorders.

For more information visit: www.blufocus.com


Unedited press release follows:

BluFocus Announces Testing Partnership with Verance

BluFocus to Provide Cinavia Testing Services to Manufacturers of Blu-ray Disc Players and Recorders

North Hollywood, CA — April 15, 2013 — BluFocus Inc., an advanced testing and certification facility specializing in the assurance of quality media products and solutions for the entertainment industry, announced today it has partnered with Verance to offer testing services to support verification and certification of Blu-ray Disc players and recorders employing the Cinavia standard for protection of filmed entertainment content.

Verance first offered Cinavia certification and verification services in 2011 to assist consumer electronics manufacturers in ensuring compliance with industry requirements. These services decrease manufacturer cost, effort and time-to-market while increasing assurance of compliance with license obligations and consumer satisfaction in product deployments. More than 35 brand owners, manufacturers, software vendors, and chip providers, embraced the Cinavia testing program which is fee-free for Cinavia Preferred Partner Program members.

To meet this growing demand, BluFocus will now offer consumer electronics manufacturers an additional source of Cinavia certification and verification services. BluFocus is already providing testing services for other technologies employed in consumer devices, including Blu-ray Disc Association verification for hardware and software players. BluFocus’s offering means consumer electronics manufacturers engaged in Cinavia testing may now reduce the number of independent test vendors they employ.

The two companies have a long-standing relationship. In 2011, BluFocus introduced Cinavia verification services into its quality-assurance process workflow for DVD, Blu-ray Disc and 3D Blu-ray Disc media.

“We strive to provide device manufacturers with ready access to high-quality Cinavia compliance testing services,” said Dean Angelico, executive vice president, operations at Verance. “By partnering with BluFocus, we are expanding access to certification and verification services from a recognized industry leader in testing services.”

“We are thrilled to have this expanded partnership with Verance,” said Paulette Pantoja, CEO and founder for BluFocus. “It feels like a natural progression for our relationship, and we look forward to our future ‘next steps.’ The Cinavia technology is one that we firmly stand behind, particularly with piracy at an all-time high.”

“The need for secure content protection solutions is extremely important for the entertainment industry. The robustness of the Cinavia technology makes it extremely effective in the fight against piracy,” said Juan Reyes, chief technology officer for BluFocus. “We’re glad to be a part of the process in helping to ensure its continued effectiveness and success through the highly detailed and technical testing we’ll be conducting.”

About BluFocus
BluFocus Inc. is an advanced testing, certification and advisory service specialist for the Entertainment industry. BluFocus tests and certifies technologies, devices, content, apps and software that reside, playback, stream, and/or download for Blu-ray, DVD, Set Top Boxes, Mobile Devices, SmartTVs, Gaming Consoles and more in the areas of broadcast, home entertainment, theatrical, digital distribution, etc. For more information, go to http://www.blufocus.com or call +1.818.294.7605.

About Verance
Verance develops technologies and solutions that protect, manage and enhance the use of premium entertainment content. The company’s technologies have been deployed globally in film, music and television content across multiple distribution platforms. Verance holds an extensive portfolio of pioneering audio watermarking technologies, including Cinavia®, the worldwide standard for protection of filmed entertainment content. Cinavia addresses piracy threats across multiple distribution windows, formats, and platforms and is a key element of the content protection architecture for the Blu-ray Disc format. Customers include Universal Studios, Sony Pictures Entertainment, Warner Bros. Entertainment, Twentieth Century Fox Film Corporation, Broadcom, Corel, Intel, LG Electronics, Microsoft, Panasonic, and Sony Corporation. For more information, visit http://www.verance.com or call +1-858-202-2800.

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