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Unedited press release follows:
Home cinema could beat the pub in the social stakes: Brits set to go into High Def Hibernation
01/11/2010 — Who needs the pub when you’ve got a cinema at home? As the clocks go back, we look set to shun going out in favour of cosy nights in with our top-end technology, according to new research by the British Video Association (BVA).
The online YouGov survey of more than 2000 respondents reveals that half of those asked (50%) have invested in home entertainment technology for their living room, in the last two years, which helps to re-create that ‘cinema at home experience’. This includes: HDTVs (28%), video games consoles (20%), cable satellite and HD services (17%) and Blu-ray players (10%).
The result is High Def Hibernation: 73% of us now spend between one and six hours a day staying in to enjoy home entertainment – leaving almost no time for a quick trip down the local. In fact, while the top reason amongst those who have invested in home cinema in the last two years, is to enjoy recent advances in sound and picture quality (27%), one in ten (10%) say they did so because it’s cheaper than going out.
Far from being anti-social behaviour, however, more than one in four of us (26%) say enjoying home entertainment is one of the most important ways we now socialise with our loved ones.
Lavinia Carey, Director General of the British Video Association, said: “Improvements in home entertainment technology over the last few years have increased the appeal of that cinema experience in our own living rooms. With the World Cup earlier this year also giving HDTV a big boost, we expect to see more people than ever staying at home to enjoy HD, 3D and Blu-ray as a way to beat the winter blues.”
All figures, unless otherwise stated, are from YouGov Plc. Research conducted over two surveys with sample sizes 2151 and 1983 adults. Fieldwork was undertaken between 8th – 11th October and 15th- 18th October 2010. The surveys were carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).