Unedited press release follows:
Sonic’s DivX Division to Provide Japanese Consumers Convenient Entertainment Access
As Part of this Offering, the First Six “Harry Potter” Movies come Pre-loaded on Buffalo Hard Drives Protected using DivX Technology for High-quality Playback
NOVATO, Calif., Dec. 27, 2010 — Sonic Solutions® (Nasdaq: SNIC) today announced the first six Harry Potter movies from Warner Bros. Pictures, as well as extra features from these blockbuster films, are now available in the DivX® format on USB hard disk drives from Buffalo Inc. in Japan.
Offering outstanding visual quality, content security, and broad device interoperability, DivX technology will enable Japanese consumers to play the Harry Potter movies preloaded to the Buffalo hard disk drive when connected to a home entertainment system. Users may also transfer the movies in the DivX format to a flash drive and enjoy them on a broad range of additional DivX Certified® home and mobile consumer electronics including gaming consoles, Blu-ray Disc players, digital televisions, and mobile devices.
“Offering hit movies to the Japanese marketplace is an important milestone,” said Matt Milne, Executive Vice President and General Manager, DivX. “It not only helps reinforce the quality and flexibility of the DivX format for premium content distribution, it also signals the continuation of Sonic’s multi-phase plan for international expansion.”
The only Internet video format widely available in consumer electronics products, DivX is integrated into virtually every kind of device capable of playing back video, such as gaming consoles, Blu-ray Disc players, digital televisions, and mobile devices from the most popular consumer brands.
DivX creates, distributes, and licenses digital video technologies that span the “three screens” comprising today’s consumer media environment — the PC, television, and mobile devices. Over 350 million DivX devices have shipped into the market worldwide from leading consumer electronics manufacturers. DivX also offers content providers and publishers a complete solution for the distribution of secure, high-quality digital video content. Driven by a globally recognized brand and a passionate community of hundreds of millions of consumers, DivX is simplifying the video experience to enable the digital home.
About Sonic Solutions
Sonic Solutions® (NASDAQ: SNIC) enables digital media from Hollywood to Home. For more than two decades, Sonic products, service, and technology brands including Roxio®, RoxioNow™, DivX®, and MainConcept®, have fueled home entertainment, powered rich digital media functionality on a range of platforms for a variety of partners, and inspired unique personal media experiences for hundreds of millions of consumers. Sonic technologies are now combining to deliver a universal platform for Hollywood Studios, retailers, consumer electronics manufacturers, and PC OEMs that provides consumers instant access to premium entertainment from virtually anywhere. Sonic Solutions is headquartered in Marin County, California.