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Archive of posts filed under the Advertising, Promotion and Marketing category.

Hi-Res Audio Hype at CES 2017

DEG: The Digital Entertainment Group announced that a number of major music companies and related interests plan to sponsor a special Hi-Res Audio Pavilion at CES 2017.

SMPTE Celebrates 100th Anniversary

The Society of Motion Picture and Television Engineers (SMPTE) announced that it is celebrating its 100th anniversary with events worldwide.

Consumer Technology Association Hypes Black Friday Sales

The Consumer Technology Association (CTA) announced it predicts record sales of tech devices and accessories over “Black Friday Week.”

Halo 5: Guardians for Xbox One Launch Celebration

Microsoft announced that it is holding a six-hour live broadcast event on Oct. 26 to celebrate the launch of Halo 5: Guardians for Xbox One.

Scenarist and DTS Hit the Road to Promote Ultra HD Blu-ray

Scenarist, LLC and DTS, Inc. announced an eight-city global seminar tour to promote and educate the production community on the benefits of Ultra HD Blu-ray.

Sony and Friends Hype 4K Ultra HD

Sony Electronics, Sony Pictures Home Entertainment, Best Buy and National CineMedia announced a new cross-promotion that advertises the joys of 4K Ultra HD technology.

Panasonic Names Winners of 4K Ultra HDTV Contest

Panasonic Corporation announced the winners of the creative video competition it held to promote the company’s line of VIERA 4K Ultra HDTVs.

Don’t Eat the Yellow Snow and Watch Out for Re-Certified Magnetic Tapes

FUJIFILM Recording Media announced a study it commissioned concludes that dealing with re-certified magnetic data storage tapes is not worth the hassle or security risks.

Sharp’s 4K Film Competition Returns

Sharp Electronics announced the return of its Art of Amazing 4K film competition.

CEA and DEG Video Hypes 4K Ultra HDTV

The Consumer Electronics Association (CEA) and Digital Entertainment Group (DEG) announced that they have put together a brief video to help retailers promote Ultra HDTV to consumers.

Sony High-Resolution Audio Hits Austin

Sony Electronics announced that it will showcase its latest High-Resolution Audio products in Austin, TX on March 12-14.

Titanfall Hits Exclusive Gaming Lounge in Toronto

Microsoft Canada announced that it is giving fans in Toronto the chance to be the first to play Titanfall before it arrives in-stores.

Singulus Holds Optical Disc Summit

Singulus Technologies announced that it recently hosted its third annual international customer event to promote its wares and discuss the optical disc market.

Future Shop and Best Buy Open Early for Xbox One

Future Shop and Best Buy announced that they are promoting the release of Microsoft’s Xbox One video game console by hosting midnight launch events at store locations across Canada.

Xbox Team to Ring NASDAQ Opening Bell

The NASDAQ OMX Group announced that Microsoft’s Yusuf Mehdi, joined by members of the Xbox team, as well as a collection of zombies and Roman soldiers, will ring the stock market’s opening bell on Friday, Nov. 22, 2013.