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CEMC Publishes 2012 Canadian Consumer Electronics Market Report

The Consumer Electronics Marketers of Canada (CEMC) and the Canadian Imaging Trade Association (CITA) announced that the 2012 Consumer Electronics Market Trends and Forecast report is now available (CDN $250).

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Unedited press release follows:

Connectivity & Innovation

CEMC’s “2012 Consumer Electronics Market Trends and Forecast” Report Now Available; Includes Digital Imaging Data from CITA

Toronto, ON, May 18, 2012– Consumer Electronics Marketers of Canada (CEMC)—an Electro-Federation Canada (EFC) council—and the Canadian Imaging Trade Association (CITA), announce the release of the newly-published report, 2012 Consumer Electronics Market Trends and Forecast. This report is available to CEMC and CITA members, free-of-charge, and is available for sale ($250 CDN plus applicable tax) at or by contacting

Product innovation is enhancing the customer experience. This is resulting in a continued emergence of new product categories and evolution within well-established ones including consumers enjoying their media experience both in and out of home.

This thorough industry-wide report is regarded as the benchmark for industry business planning, providing an overview of past, current and future trends facing the Canadian consumer electronics market. The 2012 report is a snapshot of an industry about to significantly revitalize the way Canadians are served by the consumer technologies that enable many aspects of their daily lives. Televisions, Bluetooth devices, cameras and camcorders are about to be as connected as computers, poised to provide new conduits for consumer brands to provide services. These trends, as well as a snapshot of industry vertical-specific economic performance, and an exploration of digital-enabled entertainment broadcast services across Canada, are all detailed in the report. Data is collected from CEMC’s and CITA’s statistical programs, which gather, analyze, and report data on leading consumer electronics categories.

“Consumers will be able to enjoy TV viewing on bigger screens than they ever have been able to, have a more interactive viewing experience and also be able to experience their content on multiple devices wherever they are – very befitting of the 21st century, says Abraham Cherian, Associate Vice President, Consumer Electronics, Sharp Canada.”

“Like never before, the Canadian consumer electronics industry is in a challenging environment faced with competitive pressures within a changing global economy and with the emergence of new product categories”, says Susan Winter, Vice President, CEMC. ―Consumers are seeking an improved experience evident with new technologies and the ability to connect from wherever they are through the devices and services that enrich their lives at home and on the road.”

This report is available to all CEMC and CITA members, free-of-charge, and is available for sale ($250 CDN plus applicable tax) at or by contacting

The Consumer Electronics Marketers of Canada (CEMC), a council of Electro-Federation Canada, is a not-for-profit industry council representing leading manufacturers of consumer electronics. CEMC members market a wide range of products, including televisions, HiFi and DVD players, home theatre systems, mobile electronics, camcorders, stand-alone projectors, telephones and radios. CEMC serves as the industry voice on all legislative, regulatory and public policy matters affecting its members. For more information, visit

CEMC is a council of Electro-Federation Canada (EFC), a national, not-for-profit industry association that represents over 330 member companies that manufacture, distribute and service electrical, and electronic products. EFC member companies contribute over $50B to the Canadian economy and employ more than 130,000 workers in more than 1,400 facilities across Canada. For more information, visit

The Canadian Imaging Trade Association (CITA) was formed in 1955 as a non-profit organization representing manufacturers, distributors and importers of photo and imaging products. A forum for members to meet, discuss and liaise with each other, CITA encourages peer-based collaboration to drive and support industry growth. For more information on CITA, visit