For more information visit: www.dts.com
Unedited press release follows:
DTS Expands Footprint in HDTV Market with Integration of High-Performance Audio Technology in Changhong Televisions
Top Six Television Manufacturers in China Now Bring Unparalleled Listening Experience to Consumers with DTS Technology
CALABASAS, Calif.–DTS, Inc. (Nasdaq: DTSI), a leader in high-definition audio, today announced a partnership with a top Chinese television manufacturer, Changhong, to integrate DTS high-performance audio technology into the company’s plasma and high-definition LCD televisions due out later this year and into 2012. Changhong is the sixth television manufacturer in China, following Skyworth, Hisense, Haier, TCL and Konka, to integrate DTS’ high performance technology into its high-definition televisions, further illustrating DTS’ growing role and leadership in the HD entertainment space.
“China has the highest domestic consumption rate of LCD panels in the world and is the third largest producer in terms of volume shipped,”said Brian Towne, executive vice president and chief operating officer at DTS. “Our recent partnership with Changhong further signifies the growing adoption of DTS audio technology into the digital television market and the increasing demand from consumers for a better sound experience.”
The integration of DTS’ high performance technology into Changhong’s plasma and high-definition LCD televisions will offer consumers the best audio possible, thereby raising the viewer’s entertainment experience to a whole new level.
“Blu-Ray Disc™ players, digital broadcasting and IPTV providers have all contributed to and driven the consumption of high-definition content by consumers,” said Mr. Xu Ming, general manager of Changhong Multimedia. “DTS has a long history of providing premium audio, which naturally complements the high-definition experience consumers desire. DTS has been our partner since the DVD era and has continued to support our efforts to innovate and deliver superior products to our customers.”
DTS continues to gain momentum as the primary choice for delivery of high-quality, high-definition content, spurring the demand to integrate DTS technology across a wide variety of media platforms and devices.
For more information on DTS technologies, please visit: www.dts.com. Find us on Facebook at www.Facebook.com/DTS.Inc, or on Twitter: @DTS_Inc.
About DTS, Inc.
DTS, Inc. (Nasdaq: DTSI) is dedicated to making digital entertainment exciting, engaging and effortless by providing state-of-the-art audio technology to hundreds of millions of DTS-licensed consumer electronics products worldwide. From a renowned legacy as a pioneer in multi-channel audio, DTS became a mandatory audio format in the Blu-ray Disc™ standard and is now increasingly deployed in enabling digital delivery of movies and other forms of digital entertainment on a growing array of network-connected consumer devices. DTS technology is in home theaters, car audio systems, PCs, game consoles, DVD players, televisions, digital media players, set-top boxes, smart phones, surround music software and every device capable of playing Blu-ray™ discs. Founded in 1993, DTS’ corporate headquarters are located in Calabasas, California with its licensing operations headquartered in Limerick, Ireland. DTS also has offices in Northern California, Washington, China, France, Hong Kong, Japan, South Korea, Taiwan, Singapore, and the United Kingdom. For further information, please visit www.dts.com.