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CinemaNow Supports Windows Mobile

Sonic Solutions announced that its Roxio CinemaNow entertainment platform now supports digital movie delivery to the Windows Mobile platform. This latest support further expands the reach of the Roxio CinemaNow platform and provides retailers and content owners with another way to reach entertainment lovers on the go.

According to the statement, while supporting handsets running the Windows Mobile Operating System, the Roxio CinemaNow platform provides retailers and content owners with the opportunity to provide instant entertainment access to consumers using Android-based smartphones, as well as DivX Certified mobile devices. In addition to supporting a range of mobile operating systems, the Roxio CinemaNow platform allows partners to also provide premium content services on an ever expanding ecosystem of connected TVs, Blu-ray Disc players, PCs, set-top boxes, mobile media players, and netbooks from a range of manufacturers.

“Sonic’s goal is to leverage device and format expertise built over two decades to power digital delivery as a format that offers consumers greater convenience and flexibility than physical discs,” said Dave Habiger, president and CEO of Sonic Solutions. “In collaboration with our retail partners, we will continue to add new platform support and build out an open system that will enable consumers to buy a piece of content once, then seamlessly play it back on virtually any type of device with a screen.”

The Roxio CinemaNow entertainment platform serves a broad range of premium content, including new movies and next-day TV programs, to a growing, multi-manufacturer ecosystem of home and mobile electronics including PCs, connected TVs, set-top DVRs, Blu-ray Disc players, smartphones, and mobile media devices. The platform enables retailers and consumer electronics companies to participate in the entertainment supply chain, add value to product offerings and form ongoing relationships with customers. Roxio CinemaNow-powered stores enable consumers to instantly rent and purchase high-quality entertainment on their favorite device and, through Roxio CinemaNow online entertainment locker, the flexibility to playback content ordered on additional consumer electronics devices. As well as being available on a range of consumer electronics, Roxio CinemaNow powers digital entertainment delivery for Best Buy and Blockbuster.

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