Sonic Solutions and Cineplex Entertainment announced an agreement to provide consumers access to movies on a range of connected devices throughout Canada. As part of the collaboration, Cineplex has licensed the Roxio CinemaNow entertainment platform to power a new movie streaming and download service at www.cineplex.com scheduled to launch in 2010.
“Roxio CinemaNow offers a turnkey solution that will enable Cineplex customers to access thousands of movies including Hollywood’s best blockbusters instantly from the comfort of their living room, extending their in-theatre experience at home,” said Susan Mandryk, Senior Vice President, Customer Strategies at Cineplex Entertainment. “Cineplex is already the number one choice for out-of-home movie entertainment. Now with the CinemaNow-powered digital entertainment services, we want to become their choice for an evening of entertainment at home.”
“Our relationship with Cineplex, a leading provider of entertainment, is another example of how our CinemaNow technologies and infrastructure are enabling a broad range of companies to quickly develop and launch premium digital entertainment services,” said Mark Ely, Executive Vice President of Strategy, Sonic Solutions. “Sonic will continue to help an array of companies including entertainment distributors, content owners and retailers launch compelling entertainment services and form ongoing relationships with their customers. At the same time, Sonic will continue to expand its multi-manufacturer device ecosystem in order to provide consumers an even more flexible entertainment experience.”