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Cinram Inks Blu-ray Replication Agreement with Relativity

Cinram International announced that it has signed a multi-year agreement with Relativity Media to serve as the company’s exclusive replicator for DVD and Blu-ray discs.

For more information visit: www.cinram.com


Unedited press release follows:

CINRAM INTERNATIONAL TO SERVE AS EXCLUSIVE MANUFACTURER FOR RELATIVITY MEDIA

TORONTO, May 6 – Cinram International Income Fund (“Cinram” or the “Fund”) (TSX: CRW.UN) announced today it has signed a multi-year agreement with Relativity Media to serve as the company’s exclusive replicator for DVD and Blu-ray products.

“We’re excited to join forces with Relativity Media, a stellar entertainment company with a distinguished mark of excellence,” said Steve Brown, Chief Executive Office, Cinram International, Inc. “Even as we direct resources to providing new digital services, this new relationship signifies there still is a demand for traditional services in the supply chain.”

The agreement marks a new partnership between Cinram, one of the world’s largest manufacturers and distributors of packaged media, and Relativity Media, a next-generation studio engaged in multiple aspects of entertainment including full-scale film and television production and distribution, the co-financing of major studio film slates and digital media. Thirty-six of Relativity’s films have opened to # 1 at the box-office, and 55 have each generated more than $100 million in worldwide box-office receipts. Accumulated, the company’s slate of films has earned $15 billion in box office revenue across the globe.

“Cinram’s reputation and capabilities are well recognized across the industry,” said Steve Bertram, COO & CFO of Relativity Media. “They demonstrate a strong commitment to their customers and to the quality of their work. We’re pleased to be working together in this capacity and look forward to a long partnership.”

Relativity currently has the box office hit Limitless in theaters. Upcoming films for Relativity include: Judy Moody and the NOT Bummer Summer, Shark Night 3-D, Anonymous, Bridesmaids, Cowboys & Aliens and Immortals. Relativity’s recent films include: Hop, Battle: Los Angeles, Season of the Witch, Little Fockers, The Fighter, The Social Network, Salt, Despicable Me, Grown Ups, Dear John, It’s Complicated, Couples Retreat and Zombieland, among many others.

In addition to its replication and distribution services for studios, music labels and publishers, Cinram’s new Digital Media Group specializes in building enhanced consumer experiences. Through their subsidiary 1K|Studios, they provide creative and technical services to help media and technology companies release content in different venues including digital downloads, mobile and tablet apps, advanced Blu-ray discs, stereoscopic 3D and social media. With these services integrated with their existing media production and logistics business, Cinram is favorably positioned as a single point of contact and end-to-end supply chain for its customers.

About Cinram
Cinram International Inc., an indirect, wholly-owned subsidiary of the Fund, is one of the world’s largest providers of pre-recorded multimedia products and related logistics services. With facilities in North America and Europe, Cinram International Inc. manufactures and distributes pre-recorded DVDs, audio CDs, and CD-ROMs for motion picture studios, music labels, publishers and computer software companies around the world. Cinram now also provides distribution and logistics services to the telecommunications industry in North America through its wireless subsidiaries. The Fund’s units are listed on the Toronto Stock Exchange under the symbol CRW.UN. The Cinram group of companies now also incorporates 1K Studios, a digital media firm based in Los Angeles specializing in building enhanced consumer experiences for movies, TV shows, music, books and games. For more information, visit www.cinram.com .

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