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Cinram Takes E-publishing Plunge

Cinram International announced its official launch into e-publishing and enhanced book app development.

For more information visit: www.cinram.com


Unedited press release follows:

CINRAM INTERNATIONAL TURNS PAGE TO E-PUBLISHING AS PART OF ITS DIGITAL EXPANSION

TORONTO, May 24, 2011 – In the next chapter of its digital initiative, Cinram International, Inc. announced today its official launch into e-publishing and enhanced book app development. Partnering with major content owners and publishers to develop interactive book products, the company will leverage the proven track record of 1K Studios, part of Cinram Digital Media, to create rich interactive experiences in fiction, non-fiction and educational content.

“Cinram has always been about delivering ‘todays’ entertainment and today, that includes content on-the-go,” said Steve Brown, Chief Executive Office, Cinram International, Inc. “Adding book content in the form of e-publishing products and enhanced apps is a logical move with our extensive entertainment and publishing background. We’re confident with 1K at the helm, that we will develop and deliver some of the best experiences in the category.”

The consumption of handheld entertainment rocketed to new heights since last year’s release of the iPad, creating an unprecedented demand for new apps and engaging content, with book-related material topping the list. 1K’s experience includes developing creative, captivating interfaces and enhanced content with strong back-end programming for the web, Blu-ray, and iTunes Extras.

1K is adapting these capabilities to e-publishing to offer an intuitive and compelling overall user experience. In addition to the digital presentation of a book, 1K looks to add rich content including footage and interactive materials to create a visual and tactile reading event. The company’s advance into e-publishing began last year with design work for Penguin Books and Starz Digital Entertainment’s Pillars of the Earth Amplified Edition. The relationship with Penguin continues with two projects currently in development.

“We’re thrilled to be playing a role in a transformative time for the Publishing industry,” said Matt Kennedy, President of 1K Studios. “Our goal is to support enhanced features and supplemental content for books in a way that emphasizes respect for the proven core reading experience. “

With e-publishing and the Digital Media Group, Cinram is broadening its client offering from physical manufacturing and logistics into digital services and product innovation. The company provides an array of media supply chain services to the world’s largest movie, music, games and book companies, including audio book manufacturing and distribution services for many top publishers. The acquisition of 1K and the recent addition of key personnel to the Digital Media Group have positioned Cinram to embrace the growing importance of digital media platforms for its clients.

About 1K
1K Studios provides creative and technical services to help media and technology companies release content in different venues including digital downloads, mobile and tablet apps, advanced Blu-ray discs, stereoscopic 3D and social media. 1K’s extensive experience includes developing creative, captivating interfaces and enhanced content with strong back-end programming for the web, Blu-ray, and iTunes Extras.

About Cinram
Cinram International Inc., an indirect, wholly-owned subsidiary of the Fund, is one of the world’s largest providers of pre-recorded multimedia products and related logistics services. With facilities in North America and Europe, Cinram International Inc. manufactures and distributes pre-recorded. DVDs, Blu-ray Disc, audio CDs, and CD-ROMs for motion picture studios, music labels, publishers and computer software companies around the world Cinram now also provides distribution and logistics services to the telecommunications industry in North America through its wireless subsidiaries. The Fund’s units are listed on the Toronto Stock Exchange under the symbol CRW.UN. The Cinram group of companies now also incorporates 1K Studios, a digital media firm based in Los Angeles specializing in building enhanced consumer experiences for movies, TV shows, music, books and games. For more information, visit www.cinram.com.

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