Clearleap and Related Content Database, Inc. (RCDb) announced a joint solution that will give pay TV operators the ability to deliver their full VOD libraries to any subscriber with an internet connected Blu-ray Disc (BD) player.
According to the statement, the offering enables pay TV operators to extend the reach of their service offering beyond the traditional set-top box and offer consumers access to on demand libraries on devices that already exist in many homes today. The technology offering leverages Clearleap’s cloud based content management and delivery platform coupled with RCDb’s Blu-ray disc software, enterprise server and data services.
The solution leverages the standard in-home Internet connection, and does not require the deployment of a new set-top box. To launch the on demand application directly from a cable operator’s servers, consumers insert the cable operator’s Blu-ray disc into a BD-Live player and press start. The Blu-ray disc and service are powered by the RCDb software and the content is then streamed by the Clearleap’s TV technology platform, operated on behalf of the cable operator, to the consumer’s home.
“This new development exponentially increases the number of network end points which an operator can bring to multiple locations within the home”, said Zane Vella, CEO of Related Content Database. “Integration of our software platform, which today powers millions of Blu-ray consumer experiences, with the Clearleap VOD back-end, leverages a fast growing product category that consumers understand; the Blu-ray player.”
The RCDb end to end system delivers the operator application front-end, as well as service integration and management, to the Blu-ray environment. Clearleap will power the content asset ingestion, management, and delivery through its cloud based platform.
“With very little upfront costs or investment of time, the pay TV industry can now easily create new revenue streams, offer new package plans and reduce the cost of delivering VOD to the home ” said Braxton Jarratt, CEO of Clearleap. “As direct to consumer TV and movie offerings continue to gain market share and siphon off what were traditionally cable dollars, the industry can now move quickly with a more compelling counter offer.”
“Our research shows that cable customers are looking for the flexibility to watch TV shows where and when they want. The Clearleap-RCDb solution delivers this by freeing VoD from the set-top box and allowing subscribers to watch it from any Blu-ray player in the house” said Colin Dixon , Senior Partner at The Diffusion Group.