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Consumers Interested in OTT Video and Web TV Devices

In-Stat announced that nearly 37% of broadband households in North America are extremely or very interested in viewing Over-the-Top (OTT) video content on their home TV.

According to the statement, this demand is increasing as companies such as Amazon, Hulu, Netflix, and Apple offer streamed or downloadable TV and movie content. Similarly, a growing set of web-enabled TV devices is now proliferating across device categories that include digital TVs, Blu-ray Disc (BD) players, Digital Media Adapters (DMAs), network attached storage and set top boxes.

“By 2013, In-Stat predicts that nearly 40% of all digital TV shipments will be web-enabled devices,” says Norm Bogen, In-Stat analyst. “Across all categories, there will be over one-half billion web-enabled CE devices in operation worldwide by 2013. Shipments of such web-enabled devices will see a compound annual grow rate (CAGR) of nearly 64% between 2008 and 2013.”

Recent research by In-Stat found the following:

* In 2009, there were five broadband households worldwide for every web-enabled CE device. By 2013, this ratio will be 2:1.
* In-Stat’s consumer survey indicates that over half of US consumers with network-connected Blu-ray players/recorders use Wi-Fi, while 30% use Ethernet.

Figure 1: Consumer Interest in Viewing Full-Length Movies, Downloaded or Streamed, From the Internet on the Home TV

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