CrowdGather, Inc. announced that it has successfully completed delivery of an integrated Blu-ray Disc-focused social media and advertising campaign to an undisclosed client.
According to the statement, the campaign ran primarily in December 2009 and involved a run of network display advertising, online word of mouth engagement, user adoption surveys and a viral user-generated video contest on the newly created CrowdBlu website.
“We are excited to begin 2010 with the successful completion and delivery of an integrated social media and advertising campaign that specifically leveraged forum communities,” said Sanjay Sabnani, CrowdGather’s Chairman and CEO. “We were also gratified that the client allowed us to expand the campaign to forum partners, beyond our network of wholly owned sites. We intend to leverage this momentum and offer our services to a wide array of businesses that want to generate positive word of mouth and traffic for their online marketing initiatives.”