Unedited press release follows:
CyberLink Recognized Among Top 20 Taiwan Global Brands
TAIPEI, Taiwan–CyberLink Corp. (5203.TW), innovative solution provider for the connected digital lifestyle, today announced that the company has again been honored as one of Taiwan’s Top-20 global brands. The annual Top Taiwan Global Brands Survey, organized by the Taiwan External Trade Development Council (TAITRA) with help from BusinessNext and Interbrand, recognized CyberLink for the second consecutive year for its brand value and effective brand management strategies.
“We are happy to be listed among the Top 20 Taiwan Global Brands for the second consecutive year,” said Alice H. Chang, CEO of CyberLink. “At CyberLink, we believe that brand initiates from great user experience and CyberLink is committed to developing cutting-edge video and audio products for the enjoyment of people.”
The survey of the Top Taiwan Global Brands is now in its eighth year, using its well-established and straightforward brand valuation methodology to evaluate Taiwan’s international companies. This methodology is also applied to the 100 Best Global Brands report published by BusinessWeek. The brand valuation is comprised of qualitative and quantitative financial analyses to help effectively pinpoint the role of Taiwan’s brands in the global market.
CyberLink Corp is the leader and pioneer in enabling digital multimedia on PCs, CEs and mobile devices through the use of video editing software, video player software, and other multimedia solutions. Backed by a group of high-caliber software engineers, CyberLink owns its core codec and a number of patented technologies. CyberLink has built a solid reputation for delivering high-quality, interoperable, and fast time-to-market solutions that keep our OEM partners on the leading edge. Our business partners include leaders in the PC industry: top-5 desktop and notebook providers, optical drive manufacturers and graphic-card makers. Today, CyberLink’s software solutions include: complete applications for Blu-ray Disc playback and creation; digital home entertainment; and touch-enabled media solution.