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DECE Adds Members and New GM

The Digital Entertainment Content Ecosystem LLC (DECE LLC) announced that it named Mark Teitell as its general manager and announced the addition of seven companies to the coalition, bringing the total to 55 member companies.

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Unedited press release follows:

Digital Entertainment Content Ecosystem Announces New Member Companies and Appoints Mark Teitell as General Manager

BT, Cineplex Entertainment, CSG Systems’ Content Direct, Huawei, IBM, NDS, and Red Bee Media Join Charge to Make “Buy Once, Play Anywhere” a Reality for Consumers

LOS ANGELES–Today, the Digital Entertainment Content Ecosystem LLC (DECE LLC),, a cross-industry consortium dedicated to driving a new, open market for digital content distribution, named Mark Teitell as its general manager and announced the addition of seven companies to the coalition, bringing the total to 55 member companies.

DECE’s newest members who are dedicated to ensuring digital content, devices and services will work together seamlessly include: BT, Cineplex Entertainment, CSG Systems’ Content Direct, Huawei, IBM, NDS, and Red Bee Media. These companies join DECE’s diverse roster of member companies that span every industry involved in digital entertainment.

“Cineplex is dedicated to expanding and enhancing entertainment choices for our guests both in our theatres and at home through our Cineplex Store,” said Pat Marshall, Vice President Communications and Investor Relations, Cineplex Entertainment. “Leveraging the benefits of the DECE ecosystem is part of our plan for online innovation as we prepare to launch our digital download product later this year. We’re delighted to join fellow DECE participants in charting this course and bringing the ecosystem to market.”

Brian Levy, Chief Technology Officer of new member Red Bee Media added, “Red Bee Media with our heritage of innovation are proud to join DECE and to play our part in this important industry body to deliver next generation cross device content services to the customer.”

Additionally, DECE has retained the services of Mark Teitell to help drive strategy, product and business development, marketing and operations for the consortium. Teitell will be dedicated to working with executives from DECE member companies to launch DECE’s open, interoperable digital ecosystem and accelerate its global adoption by the industry and, ultimately, consumers.

“DECE has grown tremendously in the past year, both organizationally and technically,” said Mitch Singer, president of DECE and Chief Technology Officer of Sony Pictures Entertainment. “With a seasoned executive like Mark, who is so well-versed in the digital entertainment landscape, coupled with the support from our ever growing team of member companies, we are moving steadily towards launch.”

Teitell most recently served as a partner in the media and consumer technology practice at Oliver Wyman, an international management consulting firm. There, Teitell advised senior leaders across the home and mobile entertainment value chains, including DECE, as it made key strides such as developing a common file format for digital content and selecting a vendor for its digital rights locker.

These milestones were announced by the consortium at CES 2010, along with the approval of five DRM solutions and the addition of 21 new members. With these elements in place and the continued expansion of the consortium, DECE is establishing the backend platform that will support this new, open digital media market and prepare the way for its brand launch.

About Digital Entertainment Content Ecosystem (DECE) LLC
The Digital Entertainment Content Ecosystem (DECE) LLC is a cross-industry initiative developing the next generation digital media experience based on open, licensable specifications and designed to create a viable, global digital marketplace. The DECE is currently made up of Adobe, Alcatel-Lucent, Ascent Media Group, Best Buy, Blueprint Digital, BT, CableLabs, Catch Media, Cineplex Entertainment, Cisco, Comcast, Cox Communications, CSG Systems’ Content Direct, Deluxe Digital, DivX, Dolby Laboratories, DTS, ExtendMedia, Fox Entertainment Group, HP, Huawei, IBM, Intel, Irdeto, Liberty Global, Lionsgate, Microsoft, MOD Systems, Motorola, Movie Labs, Nagravision, NBC Universal, NDS, Netflix, Neustar, Nokia, Panasonic, Paramount Pictures, Philips, Red Bee Media, RIAA, Rovi, Roxio CinemaNow, Samsung Electronics, Secure Path, Sony, SwitchNAP, Tesco, Thomson, Toshiba, Verimatrix, VeriSign, Warner Bros. Entertainment, Widevine Technologies Inc. and Zoran. DECE’s new digital media specifications, logo program and interoperable digital rights locker will enable consumers to purchase digital video content from a choice of online retailers and play it on a variety of devices and platforms from different manufacturers.