The Digital Entertainment Group (DEG) announced its creation of a 3D working group to promote the latest developments in 3D home entertainment.
According to the statement, currently the working group includes representatives from DEG members Microsoft, Panasonic Consumer Electronics, Samsung Electronics, Sony Corporation, Twentieth Century Fox Home Entertainment, Walt Disney Studios Home Entertainment and Warner Home Entertainment Group.
The 3D Working Group’s efforts will embrace all of the 3D compatible products and content that will soon be available via a number of platforms, including Blu-ray 3D, cable, satellite and the Internet. This will enable both retailers and consumers to better understand each platform’s benefits, while creating a united messaging strategy that properly positions and promotes 3D at home.
The new Working Group will coordinate consumer messaging with the DEG communications committee and create consumer education materials, including a glossary of 3D terminology. Additional initiatives will include helping to merchandise 3D at retail and exploring potential connectivity issues and audio enhancements with other industry groups.
“The opportunities for 3D entertainment at home are virtually endless,” said Kris Brown, Chair, DEG 3D Working Group and Vice President, Worldwide High Definition Marketing, Warner Home Video. “We have a full agenda working with key industry companies in support of 3D and look forward to having our team help deliver the excitement of 3D to consumers.”
To help drive this concept, the DEG will host a special 3D Forum on June 2 in Los Angeles. It will focus on the key factors affecting 3D development, distribution and deployment over a variety of consumer electronics and IT devices.
For more information visit: www.degonline.org