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Digital Terrestrial STB Market Expands

In-Stat announced it forecasts that shipments of digital terrestrial Set-Top Boxes (STBs) will approach 45 million units by 2015.

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Unedited press release follows:

Digital Terrestrial Set Top Box Unit Shipments to Reach 45 Million by 2015, Says In-Stat

SCOTTSDALE, AZ–(Jun 13, 2011) – 2010 was a challenging year for the worldwide digital set top box market as total unit shipments decreased by 7%. It is likely that 2011 will also be a challenging year, but there is better news on the horizon. Fueled primarily by the analog-to-digital transition as well as upgrades of older boxes to newer HDTV versions, replacement of older boxes with HD and PVR versions, and STBs with PVR capability and a broadband connection, digital terrestrial set top box unit shipments will approach 45 million units by 2015, says In-Stat (

“Digital set top boxes continue to be key pieces of equipment for pay-TV service providers. For many service providers, the digital set top box functions as their gateway into the home,” says Mike Paxton, Research Director. “In addition to their important position in the digital TV/pay-TV ecosystem, digital set top boxes continue to offer an attractive market opportunity for set top box manufacturers and semiconductor suppliers, alike. In 2010, digital set top box revenues were greater than the combined revenues of video game consoles and Blu-ray players.”

New research by In-Stat reveals the following:

• Europe is expected to account for over 50% of worldwide unit shipments of DTT STBs through 2011.
• There are some 30 DTT STB manufacturers with significant market shares.
• In 2010, revenue from semiconductor components inside digital set top boxes was $4.8 billion.
• Latin America remains a relatively immature market for STB products accounting for only 11 million unit shipments last year, although annual unit shipment growth topped 50%.

The research, The Global Set Top Box Market: Decreasing Demand in 2011, Followed by Growth in 2012 (#IN1104961ME), provides a comprehensive examination of the global digital set top box market. It highlights the key position of the set top box in the digital entertainment ecosystem, discusses market trends impacting product development, and examines the growth potential of the four major digital set top box market segments: cable, terrestrial, satellite/DTH, and IP. It also provides an aggregated worldwide digital set top box revenue and unit shipment forecast through 2015.

About In-Stat
In-Stat’s market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions. Technology vendors, equipment manufacturers, service providers and media companies worldwide rely on In-Stat to support critical business, product and technology decisions.