DIGITALEUROPE announced that it has developed a new logo to help promote Ultra High-Definition (Ultra HD) displays, as well as assist consumers identify products that meet a number of minimum specifications.
For more information visit: www.digitaleurope.org
Edited press release follows:
DIGITALEUROPE launches Ultra High Definition logo for new generation of screens
BRUSSELS (September 5th 2014) – Video images are about to get much sharper with the unveiling of a new generation of Ultra High Definition (Ultra HD) display devices by major consumer electronics manufacturers.
DIGITALEUROPE has developed an Ultra HD logo for this new state-of-the-art video standard, to help consumers tell it apart from the earlier high definition (HD) standard.
The Ultra HD label will inform consumers that the display device they are considering buying is compatible with all major sources of Ultra HD content and that it will be able to display this content in Ultra HD format.
Ultra HD display devices have a much greater concentration of pixels than earlier models. With 3840 x 2160 pixels, the new screens are four times more detailed than HD screens which have 1920 x 1080 pixels. The 8 million pixels of Ultra HD allow displaying images with a depth and a clarity never achieved until now.
In order to see the improved resolution of Ultra HD the content and the display device itself must be compatible with the new format. For example, home movies shot on an Ultra HD–compatible camera and viewed on an Ultra HD display device will be superior in quality to most TV content broadcast today.
It is important that broadcasters embrace the new technology if they are to offer their viewers the best image quality available.
In Europe Ultra HD test transmissions have already begun, for example at the French Tennis Tournament Roland Garros 2014. Broadcasters in other regions of the world are already preparing for regular Ultra HD services.
“We are delighted that some broadcasters have already started to explore content production using Ultra HD” said John Higgins, Director General of DIGITALEUROPE.
“With the launch of the Ultra HD logo, many more viewers will be able to buy the new generation of screens and take advantage of Ultra HD content from external sources as it becomes available”, he added.
The development of Ultra HD is part of the ongoing innovation in video image quality. It may well be followed in coming years by other improvements which are for the time being still under investigation in labs and are unlikely to be commercially available before the next decade.
Participation in the logo programme is open to any manufacturer provided that they sign the Logo License Agreement and commit themselves to the high quality and interoperability requirements defined by DIGITALEUROPE.
DIGITALEUROPE represents the digital technology industry in Europe. Our members include some of the world’s largest IT, telecoms and consumer electronics companies and national associations from every part of Europe. DIGITALEUROPE wants European businesses and citizens to benefit fully from digital technologies and for Europe to grow, attract and sustain the world’s best digital technology companies.
DIGITALEUROPE ensures industry participation in the development and implementation of EU policies. DIGITALEUROPE’s members include 58 corporate members and 36 national trade associations from across Europe. Our website provides further information on our recent news and activities: http://www.digitaleurope.org
Acer, Alcatel-Lucent, AMD, Apple, BlackBerry, Bose, Brother, CA Technologies, Canon, Cassidian, Cisco, Dell, Epson, Ericsson, Fujitsu, Hitachi, Hewlett Packard, Huawei, IBM, Ingram Micro, Intel, iQor, JVC Kenwood Group, Konica Minolta, Kyocera, Lenovo, Lexmark, LG Electronics, Loewe, Microsoft, Mitsubishi Electric Europe, Motorola Mobility, Motorola Solutions, NEC, Nokia, Nvidia Ltd., Océ, Oki, Oracle, Panasonic Europe, Philips, Pioneer, Qualcomm, Ricoh Europe PLC, Samsung, SAP, Schneider Electric IT Corporation, Sharp Electronics, Siemens, Sony, Swatch Group, Technicolor, Texas Instruments, Toshiba, TP Vision, Western Digital, Xerox, ZTE Corporation.
National Trade Associations
Denmark: DI ITEK, IT-BRANCHEN
France: Force Numérique, SIMAVELEC
Germany: BITKOM, ZVEI
Ireland: ICT IRELAND
Netherlands: Nederland ICT, FIAR
Norway: IKT NORGE
Poland: KIGEIT, PIIT
Romania: ANIS, APDETIC
Sweden: Foreningen Teknikföretagen, IT&Telekomföretagen
Turkey: ECID, TESID, TÜBISAD
Ukraine: IT UKRAINE
United Kingdom: techUK
Display and display engine
• The minimum native resolution of the display (e.g. LCD, PDP, OLED) or display engine (e.g. DLP) is 3840 x 2160 in 16:9 aspect ratio.
• The minimum supported colorimetry shall be according to BT.709
• The display-device shall have at least one end-to-end signal path available to the user that does not render a UHD Input at a frame rate OR RESOLUTION lower than that received over the UHD Interface from the source.
• The display-device shall have at least one end-to-end signal path available to the user that does not reduce the resolution NOR SHALL IT REDUCE THE FRAME RATE of a UHD Input during processing prior to display.
Note #1 Clarification for the avoidance of doubt: This requirement is carefully worded such that it allows for well-known display practices such as quarter screen video display as part of an EPG, where clearly a reduction of resolution will be necessary, but that in normal full screen television viewing mode the device has a user option to at least maintain the resolution and frame rate at each and every stage of its internal processing, from input to rendering. For example, a device which only has the possibility to downscale the resolution to HD resolution after input and later up scales it again to UHD resolution for rendering does not comply with UHD Display logo requirements.
• The display device accepts UHD input via HDMI. It shall support HDCP 2.2 Copy Protection.
• UHD capable inputs accept UHD video signals:
- with a resolution of 3840 x 2160 pixels
- at frame rates 24p / 25p / 30p / 50p / 60p
- with a minimum supported bit depth of 8 Bit
- at a chroma sub-sampling rate of 4:2:0 for 50p/60p and 4:2:2 for 24p/25p/30p
- with minimum supported colorimetry according to BT.709
• A device that renders audio shall be able to accept and present at minimum a PCM 2.0 stereo signal, delivered at the HDMI connector together with the UHD video signal.
A display device may exceed the requirements above. It is envisaged that any additional display capabilities will be signalled to the UHD Source across the UHD Digital Interface.