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DIRECTV Celebrity Beach Bowl Goes 3D

DIRECTV announced that it will carry its Fifth Annual Celebrity Beach Bowl on Feb. 5, 2011 in 3D.

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Unedited press release follows:

DIRECTV Does Dallas with Celebrity Beach Bowl Bash

Fifth Annual Flag Football Event Kicks off Super Bowl Weekend as Celebrities and Athletes Compete in a No-Holds-Barred Flag Football Game; GRAMMY Award-winning Maroon 5 to Perform

Event to be Broadcast Live on The 101 Network and for the First Time in 3D on DIRECTV’s n3D Powered by Panasonic, as well as Fox Sports Network’s Regional Sports Networks and Affiliates and DIRECTV’s Regional Sports Networks

EL SEGUNDO, Calif.–DIRECTV’s beachfront property in Victory Park will become the most coveted piece of Dallas real estate – aside from Cowboys Stadium – when fans descend on “Big D” for Super Bowl Weekend.

That’s where one million pounds of sand, A-list celebrities, NFL athletes and thousands of spectators will converge on Saturday, Feb. 5, 2011, for DIRECTV’s Fifth Annual Celebrity Beach Bowl, presented by SPIKE HD. DIRECTV is taking over Victory Park and transforming it into a massive custom-made stadium, complete with a sand-filled football field and concert stage, constructed especially for the event, which is free and open to the public.

The game and performance will air live on DIRECTV’s The 101 Network and, for the first time ever, will also be broadcast in 3D on DIRECTV’s n3D powered by Panasonic. Additionally, the game will be broadcast on all of Fox Sports Network’s Regional Sports Networks and affiliates and DIRECTV’s Regional Sports Networks, more than twenty-five networks in total, giving the DIRECTV Celebrity Beach Bowl its biggest audience ever of more than 85 million homes.

Everything is bigger in Texas and this year’s Fifth Annual DIRECTV Celebrity Beach Bowl, which has become one of the must-attend events of Super Bowl weekend, will be no exception. The entertainment world’s hottest celebrities, along with current and former NFL athletes, will compete head to head in an exhilarating matchup in front of thousands of fervent fans. Immediately following the game and trophy presentation, the crowd will fill the beach for a concert featuring GRAMMY Award-winning Maroon 5, presented by Palladia HD.

The day will begin at 1:30 p.m. ET/PT with pre-game show hosted by Dan Patrick and Kevin Frazier, presented by SHOWTIME. At 2:30 p.m. the game will begin when celebrities and athletes take the field. The DIRECTV Celebrity Beach Bowl will be played over two, 20-minute halves and the action will be called by Patrick, entertainment reporter Nancy O’Dell and sideline reporter Tony Siragusa. The DIRECTV Blimp will be flying overhead to add to the excitement.

Celebrities who stormed the beach for last year’s event in Miami included Jennifer Lopez (Grammy® Award-winning performer and actress), Taylor Lautner (The Twilight Saga: New Moon, Valentine’s Day), Chace Crawford (Gossip Girl), Marisa Miller (Victoria’s Secret, Harley Davidson and Sports Illustrated model), Ed Westwick (Gossip Girl), Kellan Lutz (Twilight), Olivia Munn (Iron Man 2), Jessica Szohr (Gossip Girl), singer/songwriter Brian McKnight, comedians Marlon, Shawn and Keenan Wayans, Aaron Paul (Breaking Bad, Big Love), Michael Clark Duncan (The Green Mile), C.S. Lee and David Zayas (Dexter on Showtime) and Dominic Fumusa (Nurse Jackie on Showtime). Super Bowl-winning New York Giants quarterback Eli Manning made a return appearance to coach Team Palladia HD and while Mark Sanchez of the New York Jets lead Team Spike HD to victory. Hall of Famer Warren Moon and former NFL MVP Rich Gannon captained their respective teams, that included Merrill Hoge, Daryl Johnston, Desmond Howard, La’Roi Glover, Eddie George and Mark Schlereth.

About DIRECTV’s The 101® Network
The 101 Network, DIRECTV’s entertainment channel, is a unique television experience that is available exclusively to DIRECTV subscribers. In 2008, the network changed the television landscape by partnering with NBC to produce and air three additional seasons of the Emmy Award-winning series Friday Night Lights and more recently becoming the exclusive home of the critically-acclaimed, Emmy Award-winning drama Damages, with Glenn Close. As a result, The 101 Network has become the premiere destination for diverse, quality and critically acclaimed programming including Underbelly, Supreme Court of Comedy and The Dan Patrick Show. Through its partnerships with leading television and film studios, networks and top cable channels, The 101 Network offers viewers the finest in drama and comedy, with feature films and TV specials, daring, innovative series, exclusive “sneak peek” programming and premium cable series un-cut in their original form. The 101 Network showcases concert specials from superstar artists and celebrated music festivals such as Farm Aid, sporting events such as UFC Fighter exposés and the annual DIRECTV Celebrity Beach Bowl.

DIRECTV (NASDAQ:DTV) is the world’s most popular video service delivering state-of-the-art technology, unmatched programming, the most comprehensive sports packages available and industry leading customer service to its 27.6 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its 19.1 million customers access to over 160 HD channels and Dolby-Digital® 5.1 theater-quality sound (when available), access to exclusive sports programming such as NFL SUNDAY TICKET™, award winning technology like its DIRECTV® DVR Scheduler and higher customer satisfaction than the leading cable companies for ten years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay-TV category in technology, programming and service, delivering an unrivaled digital television experience to 8.5 million customers. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 65 percent interest in Game Show Network. For the most up-to-date information on DIRECTV, please call 1-800-DIRECTV or visit