Unedited press release follows:
DivX Supports New Video-on-Demand Service From Media Markt, Europe’s Number One Electrical Goods Retailer
New online movie store powered by DivX launched in Germany
SAN DIEGO and BERLIN, Sept. 2 — DivX, Inc. (Nasdaq: DIVX), a leading digital media company connecting people and entertainment, today announced at the IFA trade show a new cooperation with Media Markt, Europe’s largest consumer electronics retailer, to launch a online movie store for the German market. Now available at http://video-download.mediamarkt.de, this new service enables the digital distribution of a broad catalogue of high-quality, premium movie titles compatible with millions of DivX devices from all major CE brands.
Media Markt is Germany’s and Europe’s Number One electrical goods retailer. Media Markt has partnered with DivX to bring premium protected movie downloading to its customer base in Germany. Media Markt customers who try this new movie download service are guaranteed secure playback beyond the PC on any device that bears the DivX Certification logo.
DivX technology enables consumers to enjoy high-quality digital video on any kind of device, regardless of connectivity or manufacturer. Over 300 million DivX devices have shipped into the market worldwide, ranging from Blu-ray players to gaming consoles, digital televisions as well as a wide variety of other consumer electronic devices. Consumers are free to transfer their DivX movies via DVDs, USB drives, SD memory cards, and portable hard drives, or stream content over a home network for playback on their registered DivX Certified devices. DivX Certified devices now support the secure playback of major Hollywood titles from studios including Warner Bros., Paramount, Sony Pictures, Starz Media’s Overture Films and Lionsgate.
As part of the agreement, DivX is managing the back-end infrastructure that allows the user to download and playback the content securely on DivX Certified devices from the Media Markt site. In addition, DivX is also working with Nowtilus, the market leader for ready-to-use video on demand solutions in Germany, to integrate its on-demand solution which manages all technical distribution processes from licensing to encoding, from film delivery to payment.
“We are thrilled that an industry giant such as Media Markt recognizes the value that DivX brings to consumers for secure playback of Hollywood movies on any kind of DivX Certified consumer electronics device,” said Matt Milne, Executive Vice President, Sales and Marketing at DivX, Inc. “Our new service with Media Markt will help us continue to deliver on our mission of connecting people with entertainment, regardless of geography or device type.”
DivX, Inc. is a leading digital media company that enables consumers to enjoy a high-quality video experience across any kind of device. DivX creates, distributes and licenses digital video technologies that span the “three screens” comprising today’s consumer media environment – the PC, the television and mobile devices. Over 300 million DivX devices have shipped into the market worldwide from leading consumer electronics manufacturers. DivX also offers content providers and publishers a complete solution for the distribution of secure, high-quality digital video content. Driven by a globally recognized brand and a passionate community of hundreds of millions of consumers, DivX is simplifying the video experience to enable the digital home.
About Media Markt
Media Markt is Europe’s Number One electrical goods retailer. The success enjoyed by the company, which was founded in 1979 and is housed under the roof of Media-Saturn-Holding GmbH, is based on a unique selection of low-priced brand-name products, competent staff, excellent service, a distinctive advertising presence and a decentralized organizational structure. Each general manager is a shareholder in his own store and is thus responsible for the products offered, as well as for pricing, personnel and marketing. At present, Media Markt has 235 stores in Germany and 589 stores in 14 European countries.
Founded in July 2007, the NOWTILUS Onlinevertriebsgesellschaft mbH is based in Halle/Saale and Berlin. NOWTILUS is focused on digital distribution and the establishment of On Demand Entertainment on websites with a high scope as well as on IPTV and mobile devices. Target group of our services are operators of online portals as well as TV broadcasters, telecommunication providers, cable network operators and brand manufacturers.