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Unedited press release follows:
Dolby and iQIYI Launch Free Cloud-Based Test Center for Over-the-Top Enabled TVs and Set-Top Boxes Using Dolby Digital Plus
Test center makes it easier for manufacturers to ensure a premium audio entertainment experience for consumers
China, November 25, 2013-iQIYI, a subsidiary of Baidu (NASDAQ: BIDU), and one of the largest Internet and mobile video service providers in China, and Dolby Laboratories, Inc. (NYSE: DLB) today announced the first free cloud-based testing center for over-the-top (OTT) enabled television and set-top boxes with Dolby® Digital Plus™ audio in the China market.
“iQIYI shares our passion for delivering high-quality entertainment experiences to consumers,” said Mike Chao, Managing Director, Greater China, Dolby Laboratories. “And they are helping us make it easier than ever for our licensees to test their devices and make sure they are delivering the best possible audio through Dolby Digital Plus.”
With the emergence of OTT services worldwide, TV manufacturers are also delivering content services to consumers by collaborating with video service providers such as iQIYI. Dolby’s work with iQIYI will provide Dolby licensees-TV manufacturers and chipset providers-with access to a cloud-based solution that makes it easier to test Dolby enabled technologies and 4K video content, to ensure that they are working with devices in China.
Duan Youqiao, Vice President, iQIYI, said, “Dolby is providing quality audio solutions to consumers. As a video company with strong technology genes, iQIYI shares Dolby’s emphasis on innovating and working with quality companies to elevate the visual and audio experience of consumers. Together, we aim to help manufacturers ensure that iQIYI multiscreen devices provide a premium audio experience to consumers.”
iQIYI was founded by Baidu, the world’s largest Chinese language search engine, and launched on April 22, 2010. Since its launch, iQIYI has pursued the ultimate user experience, thus becoming an industrial model in promoting all-around innovation in products, technologies, content, and marketing.
On May 7, 2013, iQIYI announced a merger with PPS. Following the merger, iQIYI became China’s largest network video platform with the iQIYI and PPS brands. According to IUT data released by iResearch in August 2013, iQIYI and PPS ranked first in terms of all-platform user scale and duration of video viewed, covering a total of 357 million viewers. At the mobile end, the two brands’ mobile video covered 66.579 million users in August, accounting for over 50 percent of the industry.
In the future, iQIYI plans to continue upholding the objective of offering customers richer video content and better viewing experience, to achieve multiple wins of users, video sites, partners, and advertisers.
About Dolby Laboratories
Dolby Laboratories (NYSE: DLB) creates audio, video, and voice technologies that transform entertainment and communications in mobile devices, at the cinema, at home, and at work. For nearly 50 years, sight and sound experiences have become more vibrant, clear, and meaningful in Dolby. For more information, please visit dolby.com.