The Entertainment Technology Center at University of Southern California (ETC@USC) announced that DTS Inc. has joined ETC@USC as an executive sponsor. DTS is a pioneer of multi-channel audio whose technology is in home theatre, car audio, PC, and game console products, as well as DVD-Video, Blu-ray Disc (BD) and surround music software.
According to the statement, as an executive sponsor, DTS, Inc. will participate in ETC’s cross-industry CxO Roundtables, ETC’s Anytime/Anywhere Consumer Research, Student Feedback Forums, and in the Anytime/Anywhere Content Lab (AACL), ETC Board, ETC’s IMF project and other exclusive meetings, which will aid in the furthering of ETC’s mission. The goal of these sponsorship programs is to provide invaluable guidance and technical resources for the products of the future – and for the companies that make them.
“We welcome DTS as an ETC sponsor. DTS technology is in hundreds of millions of consumer electronics products worldwide, and they are dedicated to bringing the ultimate in entertainment experience. We recognize the unique experience and expertise that they will bring to our center,” said David Wertheimer, CEO and Executive Director of ETC@USC. “We are looking forward to DTS’ participation in ETC projects and their contribution to the on-going dialogue about issues shaping entertainment and technology.”
“At DTS we are committed to leading the audio industry with the latest innovations,” says Patrick Watson, Senior Vice President, Strategy and Business Development. “Supporting ETC underscores our desire to support growth, intelligent discussion and creative thinking within the technology industry.”