Skip to content

DTS Goes to China

DTS, Inc. announced that it has entered into agreements with five TV brand manufacturers in China.

According to the statement, various HDTV models offered by Skyworth, Hisense, Haier, Konka and TCL will incorporate DTS audio technology.

For more information visit:

Unedited press release follows:

DTS Announces Agreements With Five of China’s Leading TV Brands to Deliver High Performance Audio to Digital Televisions

DTS to Deliver Unparalleled Entertainment Experience to High Definition Flat Panel TVs

CALABASAS, Calif., Nov. 18, 2010 — DTS, Inc. (Nasdaq: DTSI), the leader in high definition audio, today announced it has entered into agreements with the top five TV brand manufacturers in China. Under these agreements numerous HDTV models will incorporate the best-in-class DTS audio solution. The five brands include Skyworth, Hisense, Haier, Konka and TCL. The inclusion of DTS high performance audio technology brings widely recognized added value to these TV products. Additionally, market feedback on products already launched at retail has been very positive.

Brian Towne, DTS Executive Vice President and Chief Operating Officer, states, “Our goal at DTS is to deliver the ultimate entertainment experience to all consumers. Further, as we continue to expand our global footprint in network connected devices, these strategic agreements demonstrate DTS’ commitment to not only provide localized service and support to partners in China but to all our licensees worldwide.”

The integration of DTS technology in all five major TV brands is another milestone in the growth of DTS, a company that is quickly becoming a leader in the HD entertainment space.

“DTS is known as being dedicated to delivering the best audio experience possible,” said Mr. Yang Dongwen, President of Skyworth RGB. “To that point, Skyworth upholds the concept of creating ‘A Healthy and Happy Life’ for consumers, so we are thrilled to work closely with DTS to fulfill this commitment and deliver premium sound through HDTV.”

As additional content is being created with DTS technology across a growing range of media platforms, more and more consumers will be able to enjoy the incredible DTS soundscape for a more exciting and engaging entertainment experience.

About DTS, INC.
DTS, Inc. (Nasdaq: DTSI) is dedicated to making digital entertainment exciting, engaging and effortless by providing state-of-the-art audio technology to hundreds of millions of DTS-licensed consumer electronics products worldwide. From a renowned legacy as a pioneer in multi-channel audio, DTS became a mandatory audio format in the Blu-ray Disc standard and is now increasingly deployed in enabling digital delivery of movies and other forms of digital entertainment on a growing array of network-connected consumer devices. DTS technology is in home theaters, car audio systems, PCs, game consoles, DVD players, televisions, digital media players, set-top boxes, smart phones, surround music software and every device capable of playing Blu-ray discs. Founded in 1993, DTS’ corporate headquarters are located in Calabasas, California with its licensing operations headquartered in Limerick, Ireland. DTS also has offices in Northern California, Washington, Canada, China, France, Hong Kong, Japan, South Korea, Taiwan and the United Kingdom.