For more information visit: www.dts.com
Unedited press release follows:
DTS Expands Presence in Greater China Region with the Opening of Shenzhen Office
CALABASAS, Calif.–At a ribbon-cutting ceremony taking place today, DTS, Inc. (Nasdaq: DTSI), a leader in high-definition audio, will celebrate the opening of its newest office located in Shenzhen, China. The new office expands DTS’ footprint in the Greater China Region, enhancing its overall commitment to local customers and licensees. The consumer electronics market in China is increasingly becoming one of the most important regional markets, often playing a critical role in the development and manufacturing of new products and technologies. DTS’ Shenzhen office will place additional employees in sales, marketing, technical and operations roles to support this important gateway.
“As a leading developer and innovator for today’s audio technology industry, we are proud to grow our presence within China,” noted Brian Towne, executive vice president and chief operating officer at DTS. “The strategic addition of our Shenzhen office will further augment available DTS resources within the region, allowing us to better meet the needs of nearby customers and the growing demand by consumers worldwide for electronics with better sounding audio.”
The new office, located in the Nanshan District, will also house a special listening studio outfitted with DTS’ Neo:X™ 11.1 surround sound system, ideal for customer demonstrations. Additionally, the office will hold a DTS certification center, allowing customers to save on R&D time and costs.
As the audio technology industry continues to rapidly evolve, consumer behavior has shifted towards emerging content delivery platforms like mobile, PC, and other personal devices. With additional resources in China, the company is strategically positioned to keep a pulse on customers’ needs and remains poised to evolve as the future of content delivery unfolds—delivering a high-quality sound experience to consumers worldwide.
For more information on DTS technologies, please visit: www.dts.com. Connect with DTS on Facebook at www.Facebook.com/DTS.Inc, or on Twitter: @DTS_Inc.
About DTS, Inc.
DTS, Inc. (Nasdaq: DTSI) is dedicated to making digital entertainment exciting, engaging and effortless by providing state-of-the-art audio technology to hundreds of millions of DTS-licensed consumer electronics products worldwide. From a renowned legacy as a pioneer in multi-channel audio, DTS became a mandatory audio format in the Blu-ray Disc™ standard and is now increasingly deployed in enabling digital delivery of movies and other forms of digital entertainment on a growing array of network-connected consumer devices. DTS technology is in home theaters, car audio systems, PCs, game consoles, DVD players, televisions, digital media players, set-top boxes, smart phones, surround music software and every device capable of playing Blu-ray™ discs. Founded in 1993, DTS’ corporate headquarters are located in Calabasas, Calif., with its licensing operations headquartered in Limerick, Ireland. DTS also has offices in Northern Calif., Washington, China, France, Hong Kong, Japan, South Korea, Taiwan, Singapore, and the United Kingdom. For further information, please visit www.dts.com.