DTS, Inc. announced that it has partnered with Samsung Electronics Co., Ltd to integrate DTS audio decoding (DTS Digital Surround) technology into virtually all Samsung digital televisions worldwide.
According to the statement, this partnership teams the global market leader in televisions with the leading audio technology provider for HD entertainment. Most importantly, it will further enhance the consumer entertainment experience by matching DTS best-in-class audio technology with Samsung’s industry-leading HDTV products.
“DTS is thrilled to partner with an industry leader such as Samsung as we continue our efforts to bring the finest audio experience possible to consumers,” said Brian Towne, Executive Vice President and General Manager, DTS, Inc. “Further, we remain focused on the future as we continue our expansion into new segments of home and portable entertainment.”
The integration of DTS technology in Samsung digital televisions is the latest milestone in the growth of DTS, a company that is quickly becoming a household name in the home entertainment arena. Recognition of DTS’ expansion is evident by the growing popularity of its DTS-HD Master Audio technology in the Blu-ray Disc (BD) format and its emergence into the PC space with DTS Premium Suite, a new and compelling, high performance technology offering.