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eSATA Threatened by USB 3.0

In-Stat announced that its research suggests External SATA (eSATA), a dedicated storage interface found in PCs, external hard disk drives and set-top boxes, faces strong competition from SuperSpeed USB 3.0.

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Edited press release follows:

eSATA Faces a Serious Threat from USB 3.0 as High-Speed Interface

SCOTTSDALE, Ariz., January 12, 2010 – External SATA (eSATA), a dedicated storage interface found in PCs, external hard disk drives and set-top boxes, faces strong competitive alternatives, reports In-Stat ( The current eSATA standard offers data rates of 3Gbps, while the next version, which will be available in the second half of 2010, will offer 6Gbps. The doubling of throughput will not insulate the technology safe from competition, however.

“USB 3.0 poses a serious threat to eSATA,” says Brian O’Rourke, In-Stat analyst. “eSATA lacks the versatility of USB and 1394/FireWire, which are found in a much wider range of devices.”

Recent research by In-Stat found the following:

•    eSATA has a small cost advantage over its competition because it is commonly integrated into the PC southbridge chip
•    eSATA faces better sustainability in set top box markets than in the PC or external hard drive markets.

Recent In-Stat research, eSATA: A Niche Interface Comes Under Pressure from USB 3.0 (#IN0904454MI), covers the worldwide market for eSATA. It includes:

•    Analysis of the market for eSATA in PCs, external storage, and set-top boxes.
•    Worldwide annual forecasts for both 3Gbps and 6Gbps eSATA through 2013 in the following markets: desktop PCs, mobile PCs, external hard drives, cable, satellite, and total set-top boxes.

The price is $1,495 (US).
This research is part of In-Stat’s Multimedia Interfaces service, which identifies and forecasts the markets for key interface technologies and tracks penetration of these technologies into PCs, PC peripherals, consumer electronics, communications, automotive and industrial applications. It also examines competitors, industry agendas, technology platforms, semiconductor technology and shipments. Supply and demand-side insights are combined to examine these dynamic, evolving technologies.

Report Info
•    Title: eSATA: A Niche Interface Comes Under Pressure from USB 3.0
•    Service: Multimedia Interfaces
•    Product Number: IN0904454MI
•    Publication Date: January 2010
•    Number of Pages: 13
•    Price: $1,495 U.S. Dollars

About In-Stat
In-Stat’s market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions. Technology and semiconductor vendors, infrastructure and device manufacturers, service providers and media companies worldwide rely on partnerships with In-Stat’s tenured, experienced staff and on our in-depth market intelligence to support critical business, product and technology decisions.
In-Stat is a strategic segment of the $9 billion Reed Elsevier global information network, with access to an expansive worldwide electronic network, extensive technology databases and well-informed personnel. As a member of Reed Business Information, In-Stat is a division of the largest business-to-business publisher in the U.S.