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ETC to Provide Real-Time Updates at CES

The Entertainment Technology Center @ USC announced that its staff will be providing real-time updates on the must-see entertainment related products at the 2010 International CES (Consumer Electronic Show ) through the ETC@USC CES blog.

For more information visit: www.etcenter.org

Unedited press release follows:

The Entertainment Technology Center @ USC Blog/Hot Products Listing to Provide Real-Time Updates on the Hottest Entertainment Products at 2010 International CES

LOS ANGELES (January 4, 2009) –The Entertainment Technology Center @ USC announced today that its staff will be providing real-time updates on the must-see entertainment related products at the 2010 International CES (Consumer Electronic Show ) through the ETC@USC CES blog. The 2010 International CES will take place at the Las Vegas Convention Center from January 7th through 10th. With a history that spans four decades, The International CES has a track record of connecting consumer electronics innovators, enabling the industry to grow and thrive. THE ETC@USC blog can be accessed by signing up at http://www.etcenter.org/ces2010_signup.

“The 2010 International CES is shaping up to be a very exciting show. Given the position ETC@USC plays in the entertainment and technology worlds, our staff is uniquely qualified to provide valuable real-time information about the most interesting products from the show floor. Our blog will maximize the time show attendees spend on the show floor and provide those who don’t attend the show with background and insight on the best entertainment products and services exhibited at the show,” said David Wertheimer, CEO and executive director of ETC@USC.

This is the second year a team of experts related to ETC@USC has roamed the show, blogging tips on “THE” must-see products shown at CES. The overview and product listing pages (sorted by hall and booth for those at the show) will be updated frequently during CES and will be available to all who sign up to receive it. A separate, more complete blog, and commentary, will be sent to ETC@USC Executive/Platinum Sponsors. All of the blogging, communication, and feedback created by the team underscore the overall goal of ETC@USC to work with Hollywood studios and entertainment technology companies to bring the latest and greatest products to consumers.

For additional information about ETC@USC’s activities at 2010 International CES, please visit: www.etcenter.org/ces2010.

About the Entertainment Technology Center @ USC
The Entertainment Technology Center @ USC, founded in 1993 with the help of George Lucas, is a non-profit organization within USC’s School of Cinematic Arts. The ETC brings together the top entertainment, technology and consumer electronic companies to evaluate what consumers really want, which is then translated to the companies that make technology products. The ETC strives to show how technology impacts the next generation consumer, which will improve the consumer experience and will uncover new revenue streams for entertainment-related products. Along with USC’s School of Cinematic Arts, current ETC sponsors include: The Walt Disney Company, Sony Pictures Entertainment, Fox, Paramount Pictures, Warner Bros. Entertainment, Alcatel-Lucent, Cisco, Deluxe Entertainment Services Group, Inc., Lucasfilm Ltd, TATA Consultancy Services, and Thomson, also LG Electronics, Dolby, Singapore IDA, Volkswagen of America and Thales. www.etcenter.org.

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