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Europe Eyes TV Everywhere

Parks Associates announced that, according to its latest survey, 30% of broadband households in Europe are interested in receiving live TV on Internet-connected mobile phones, tables and computers.

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Unedited press release follows:

Demand for TV Everywhere Widespread in Western Europe

30% of Broadband Homes Consider Live Multiscreen Service as a Top TV-Service Feature

DALLAS–Receiving live TV on a mobile phone, tablet, or computer is a popular feature throughout Western Europe, with 30% of broadband households highly interested in these TV Everywhere services, according to Parks Associates’ recent consumer survey Connected Consumer in Europe.

The international research firm found U.K. broadband households the most interested in receiving live TV on an Internet-connected device, with 36% highly positive on this feature. German broadband households showed the lowest interest, with only 24% selecting multiscreen services as a top feature.

Among the Western European nations surveyed, household penetration of connected devices, including connected TVs, game consoles, and Blu-ray players, is 30-40%. Game consoles are the most often connected to the Internet; however, Blu-ray players lead all other CE devices in Internet video viewing, with one-third of owners using these devices to watch online movies or TV shows.

“Multiscreen services are growing in popularity across Western Europe,” said Brett Sappington, Senior Analyst, Parks Associates. “As the number of connected devices in the home increases, consumers want more flexibility when viewing quality video content – movies and TV shows. Operators have noted these trends and are rolling out new multiscreen services to capitalize on their growing popularity.”

Connected Consumer in Europe surveyed 10,000 broadband households across France, Germany, Italy, Spain, and the U.K.

Parks Associates will present data and analysis from this and other international consumer studies at CONNECTIONS™ Europe: Cloud Services, CE, and Service Provider Strategies, November 8-9 in Amsterdam. Event topics include digital media and connected CE, video-on-demand and multiplatform video, and the impact of new technologies, including tablets and smartphones.

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About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.