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Unedited press release follows:
Twentieth Century Fox Home Entertainment Launches 1st Blu-ray/DVD Virtual Store in the UK
HMV’s Mobile App Gives Consumers a Quick and Easy Jump Start on Their Christmas Shopping
LOS ANGELES — Twentieth Century Fox Home Entertainment announced today the first-ever virtual store in the UK to sell Blu-ray Discs and DVDs – powered by HMV’s first-rate mobile app. Launching today with QR codes featured in outdoor media on prominent high street bus shelters, the virtual store provides consumers on the go with a simple and convenient way to start their Christmas shopping now.
How The Virtual Store Works:
• From an outdoor poster, scan the QR code of chosen Blu-ray or DVD with a smart phone
• Phone will automatically launch hmv.com and the selected product page
• Click to add the Blu-ray or DVD to your basket and check out
“We’re entering the busiest gifting season of the year when consumers are stretched for time and on the go with their mobile phone in hand. With our virtual store, we’ve created new distribution points that previously didn’t exist, allowing consumers to instantly shop for everyone on their holiday list — just by using their mobile,” commented Robert Price, Managing Director, Twentieth Century Fox Home Entertainment. “It’s a convenient and easy experience for shoppers, and by leveraging HMV’s user-friendly mobile site, Fox is able to present its holiday offerings in a fast, yet cost effective manner.”
Mark Hodgkinson, Marketing and e-Commerce Director, HMV, added, “We always look to enable our customers to discover and consume entertainment content in the way that best suits them, and, in an increasingly multi-channel world shaped by mobile technology, we see this innovative partnership with Twentieth Century Fox as a great new way to connect with film fans.”
Fox titles available at launch include: Rise of the Planet of the Apes (Blu-ray/Triple Play); X-Men First Class (Blu-ray/Triple Play); Rio (DVD); Mr. Popper’s Penguins (DVD); Star Wars The Complete Saga (Blu-ray); Home Alone Collection (DVD); Alien Anthology (Blu-ray); Glee Season Two (DVD); Family Guy Season 11 (DVD); and 24 The Complete Series (DVD).
Outdoor media featuring Fox’s virtual store QR code will appear in London, Manchester, Leeds, Nottingham, Bristol, Glasgow and Edinburgh. To launch the universal QR code and shop, consumers will need a QR reader on their mobile phone or download the free app from getbeetagg.com.
HMV is the UK and Ireland’s leading entertainment brand, enabling comprehensive access to much of today’s popular culture through its chain of stores and online and digital sites as well as through its growing live venue, festivals, ticketing & promoting and artist management operations.
Established in 1921 through its landmark store in Oxford Street, and famous for its iconic ‘dog-and-gramophone’ trademark, 90-years-on entertainment brand HMV gets customers even closer to the artists and to the music, film and games they love whether in the home, on the move or via the ‘live’ experience. Unique in its ‘360-style’ offer, HMV enables choice through 250 stores offering a specialist selection of entertainment content and technology products; an online store at hmv.com and a download service at hmvdigital.com powered by 7digital (50% HMV owned).
About Twentieth Century Fox Home Entertainment LLC
Twentieth Century Fox Home Entertainment, LLC (TCFHE) is a recognized global industry leader and a subsidiary of Twentieth Century Fox Film Corporation, a News Corporation company. Representing 75 years of innovative and award-winning filmmaking from Twentieth Century Fox, TCFHE is the worldwide marketing, sales and distribution company for all Fox film and television programming, acquisitions and original productions on DVD, Blu-ray Disc Digital Copy, Video On Demand and Digital Download. The company also releases all products globally for MGM Home Entertainment. Each year TCFHE introduces hundreds of new and newly enhanced products, which it services to retail outlets from mass merchants and warehouse clubs to specialty stores and e-commerce throughout the world.