For more information visit: www.fujifilm.com
Unedited press release follows:
Fujifilm to Increase Recordable CD Media Pricing
VALHALLA, N.Y. — Nov. 6, 2003 — Due to rising costs, Fuji Photo Film U.S.A., Inc. today announced a 10-15 percent increase to CD-R and CD-RW media prices. The new prices will take effect January 2004.
Over the past year, production costs for petroleum-based plastics used to make CDs as well as transportation costs to deliver products to warehouse and retail facilities have continued to rise. Until now, Fujifilm has absorbed cost increases without passing these costs on to retailers and customers. In addition, escalating demand of DVD media has shifted manufacturing production from CD-R to DVD production, causing a leveling off of supply.
“We regret the necessity to raise prices, but Fujifilm is now forced to bow to the same pressure our competitors have faced in order to maintain a high quality product,” said Steve Solomon, Senior Vice President and General Manager, Computer Products Division, Fuji Photo Film U.S.A., Inc. “By increasing product pricing, Fujifilm will be able to continue to deliver our high level of retailer support as well as the best quality and value for our CD-R and CD-RW customers.”
Fuji Photo Film U.S.A., Inc. is the U.S. marketing subsidiary of Fuji Photo Film Co., Ltd. of Tokyo (FUJIY), a leading global manufacturer in three business segments, including Imaging Solutions, Information Solutions and Document Solutions. Recognized for its technological innovation and high quality, Fujifilm offers a complete portfolio of imaging, information and document products, services and e-solutions to retailers, consumers, professionals and business customers.
The complete Fujifilm product portfolio in the U.S.A. includes: professional and consumer film and cameras; digital imaging products, including cameras and printers for commercial and consumer use; digital minilabs and kiosks; photographic paper and photofinishing supplies; professional motion picture film; high-capacity floppy disks, CDs and DVDs, tape cartridges and other data storage media; videotape and audiocassettes; professional and consumer optical discs; microfilm and other micrographic products; and graphic arts film, conventional and digital printing plates, analog and digital color proofing systems, drum and flatbed scanners, imagesetters and computer-to-plate systems. Fujicolor Processing, Inc., a subsidiary of Fuji Photo Film U.S.A., Inc., provides wholesale photofinishing through a network of laboratories across the country. Fujifilm e-Systems is a subsidiary of Fuji Photo Film U.S.A., Inc., that develops workflow solutions to support the company’s photofinishing labs and consumer photographic businesses, including online imaging services such as Fujifilm.net. Enovation Graphic Systems, Inc., a subsidiary of Fuji Photo Film U.S.A., Inc., is the largest U.S. distributor of equipment, consumables and technical services for the graphic communications industry.
For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm U.S.A. Web site at www.fujifilm.com.