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Future Shop and Best Buy Open Early for Xbox One

Future Shop and Best Buy announced that they are promoting the release of Microsoft’s Xbox One video game console by hosting midnight launch events at store locations across Canada.

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Unedited press release follows:

Future Shop stores opening at midnight for launch of Xbox One – Future Shop

(Burnaby, BC) November 19 – Celebrating Xbox’s biggest launch in history, Future Shop is opening more than 100 store locations across Canada at midnight on Thursday night to get the Xbox One into the hands of anxiously awaiting gamers. All Future Shop stores except for locations in Quebec and Sudbury are opening at midnight. A minimum of 20 unreserved consoles will be available for sale at every midnight location.

Carrying on the launch day excitement, every Future Shop store in Canada – including Quebec and Sudbury – are opening early at 8:00 a.m. to sell the console, games and accessories. Fifteen unreserved consoles will be available at every store when the doors open Friday.

Xbox One giveaway at every Future Shop store
One Xbox One console will be given away at each store’s opening – 11:45 p.m. for locations opening at midnight; 7:45 a.m. for stores in Quebec and Sudbury. Giveaways will be conducted by random draw.

Midnight opening at Future Shop’s downtown Toronto store
Toronto gamers are in for a party commemorating the arrival of Xbox One at Future Shop’s flagship downtown store.A live DJ, advance game play on the Xbox One, gamer’s grub, giveaways and more. This store will have 250 unreserved consoles available for purchase.

When:   Thursday, November 21, 2013 – 9:00 p.m.  – 1:00 a.m. EST

Where: Future Shop, 325 Yonge St. (at Dundas St.), Toronto

Photo and video opportunities:

• Hundreds of excited customer lining up at their local Future Shop to buy the new Xbox One

• Customers playing the Xbox One

• First Xbox One sold in Toronto

• Consoles, games and accessories stacked for sale, and later flying off the shelves inside Future Shop after 12 midnight

About Xbox One
Xbox One is the ultimate all-in-one entertainment system that introduces a new world of gaming, music, live TV, moves, sports, apps and Skype that can be all personalized to users’ interests and accessible by voice. Officially launching on Friday, November 22 at Future Shop stores across Canada, Xbox One retails for $499.99.

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About Future Shop
With 140 stores across the country and the nation’s premier web store (, Burnaby, BC-based Future Shop is Canada’s largest retailer and e-tailer of consumer electronics. The company employs 10,000 technology enthusiasts, and has enabled its website,, to deliver unparalleled content about the products it sells. also hosts an online community forum and tech blog called Tech Yeah for technology beginners and tech-savvy experts to exchange ideas, reviews, tips and other consumer electronics information ( As a proud corporate citizen, Future Shop has developed solutions to recycle used electronics and is committed to employee volunteerism and supporting non-profit organizations dedicated to transforming local youth into Future Leaders (see

Best Buy opens all stores at midnight for launch of Xbox One – Best Buy Canada

• Best Buy Canada is opening all stores at midnight for launch of Xbox One

• All stores also open at 8 a.m. on November 22

• Minimum 20 unreserved units available at each store at midnight; minimum 15 unreserved units at each store at 8 a.m.

• 250 Xbox One consoles available at Best Buy Cambie only for purchase at midnight

• Giving away one Xbox One console at every store at midnight!

(Burnaby, BC) – November 19, 2013 – Best Buy Canada is opening all stores at midnight across Canada for the launch of the new Xbox One console.* All stores will also be opening at 8 a.m. on November 22.

For those customers who haven’t pre-ordered, all Best Buy stores will have a minimum of 15 unreserved units available for purchase at each store starting at 8 a.m. Best Buy Cambie is offering 250 unreserved units for purchase starting at 12:01 a.m. on November 22 with all other stores carrying a minimum of 20 unreserved units available for purchase at midnight.

Each store will be giving away an Xbox One console at midnight – line-up before 11:45 p.m. on November 21 for the chance to win!

9 p.m. launch party at Best Buy Cambie on November 21:

• 250 unreserved units available for purchase at midnight – this store only

• Zombie Carnival games

• Zombie make-up artist on-site

• Capcom developers

• Xbox One demo

• Line up before 11:45 p.m. for the chance to win an Xbox One console!

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*stores in Quebec and Sudbury will only open at 8 a.m. on Friday, November 22

Full details on Xbox One here:

Best Buy Canada Lowest Price Guarantee:
Best Buy Canada is the consumer electronics destination with the lowest prices across the country. If a competitor online or in-store has an item selling for less, Best Buy will beat it by 10 per cent of the difference, for up to 30 days. We also offer more ways to shop in-store and online. Reserve your item online and it will be ready for in-store pickup in 20 minutes at the store nearest you. We offer free home delivery service on all items over $20 and hassle-free returns on all items whether purchased in store or online.