Skip to content

Giant Xbox One Appears in Toronto

Microsoft Canada announced that a larger-than-life Xbox One appeared in downtown Toronto, as part of its promotion of the Xbox One launch on November 22.

For more information visit:

Unedited press release follows:

Xbox One Celebration Continues In Toronto

After a zombie apocalypse in Vancouver and a thrill-ride in Montreal, Xbox One Source lands in Toronto

TORONTO – November 17, 2013 – Today, the colossal Xbox One appeared for a third time, this time at Yonge-Dundas Square in Toronto. The larger-than-life console – part of the project known as One Source – brings together the Canadian Xbox Live community to celebrate the launch of Xbox One.

By pledging with their gamertags, fans can unlock amazing one-of-a-kind experiences and rewards like the “Dead Rising 3”-inspired zombie uprising in Vancouver and the heart-pounding “Forza Motorsport 5” speed drives at Circuit Gilles Villeneuve chin Montreal. Every gamertag pledged will contribute to unlocking these experiences.

“We are building on the momentum we created in Vancouver and Montreal to celebrate the biggest launch in Xbox history in unprecedented ways,” said Craig Flannagan, Director of Marketing, Xbox, Microsoft Canada. “We are drawing on the best exclusive games, the best multiplayer experience and service and great entertainment to celebrate this launch with most dedicated community around.”

Canadian Xbox fans can pledge with their gamertag to One Source in three ways: either in person at the console, through the Xbox Live Dashboard, or online at Fans that take part early will have more chances to win great prizes, and as community support grows, fans will continue to unlock unique, immersive experiences, that can only be provided by Xbox.

To learn more about One Source or to pledge with your gamertag, visit the Xbox Live Dashboard or

Xbox One* arrives in stores on November 22. The Xbox One retails for $499, which includes the console, an Xbox One controller, the Kinect sensor for Xbox One and Xbox One Chat Headset.

*Advanced TV hardware required. Games and media content sold separately. Initial set-up and some games and features require broadband Internet; ISP fees apply. Some features require Xbox Live Gold membership; additional fees and/or requirements.

About Xbox
Xbox is Microsoft’s premier entertainment brand for the TV, phone, PC and tablet. In living rooms or on the go, Xbox is home to the best and broadest games, as well as one of the world’s largest libraries of movies, TV, music, and sports. Your favourite games, TV and entertainment come to life in new ways through the power of Kinect, Xbox SmartGlass, and Xbox Live, the world’s premier social entertainment network. More information about Xbox can be found online at

About Microsoft Canada
Established in 1985, Microsoft Canada Inc. is the Canadian subsidiary of Microsoft Corporation (Nasdaq “MSFT”) the worldwide leader in software, services and solutions that help people and businesses realize their full potential. Microsoft Canada provides nationwide sales, marketing, consulting and local support services in both French and English. Headquartered in Mississauga, Microsoft Canada has nine regional offices across the country dedicated to empowering people through great software – any time, any place and on any device. For more information on Microsoft Canada, please visit